Grocer Lidl in six pack setback
TT/David Landes · 23 Jun 2008, 14:10
Published: 23 Jun 2008 14:10 GMT+02:00
As the competition amounts to inappropriate marketing of alcoholic beverages, KO has ordered Lidl to discontinue the promotion.
According to KO, the contest requires the consumption of alcohol and therefore violates provisions in Sweden’s alcohol laws which call for particular moderation when it comes to the marketing of alcohol.
If Lidl doesn’t stop the competition, the company could be fined 400,000 kronor ($66,000), said KO in its order.
Lidl states that it has stopped the campaign.