• Sweden's news in English

'Reduce sponsorship of public broadcasting'

TT/David Landes · 30 Jun 2008, 12:30

Published: 30 Jun 2008 12:30 GMT+02:00

Facebook Twitter Google+ reddit

“Sponsorship is a direct exception from the advertising prohibition [on public broadcasting] and restraint is required. The current scope of sponsorship is too large. During 2007, there were 50 sponsored events and 400 broadcasts which had sponsors’ signs. It’s important that the possibility for sponsorship exists for large athletic events, for example,” said commission head Rose-Marie Frebran of the Christian Democrats.

“I propose a maximum of 20 sponsored sporting events per year, which is less than half the number today.”

The report, entitled “Continuity and Change”, also proposes that Sweden’s three main public broadcasting entities, Sveriges Television, Sveriges Radio, and Utbildningsradio, the public broadcasting educational programming division, continue to function as before.

The three bodies should also continue to be financed through a fee, finds the report, although the fee is to now be called a public service broadcasting fee rather than a TV-licence fee.

A reason why the fee will remain in place and not replaced by a tax financed system is that a 25 percent value added tax (VAT) ought to be added to the fee to allow the companies to be more effective from an economic perspective.

“The fee won’t be more expensive for viewers,” said Frebran in a statement.

Plans call for the VAT to be added to a lower base fee, keeping the new fee in line with the current fee of 2032 kronor ($340) per year.

However, by allowing the public broadcasters to deduct VAT income from the VAT they pay to external production companies, the new system will make it easier to purchase externally-produced programmes.

Story continues below…

However, Sweden’s public broadcasters should also produce more genres, but work to ensure to programmes are of high quality, according to the report.

The report also called for the elimination of a rule which stipulates that at least 55 percent of public programming production take place outside of Stockholm. Such a detailed level of regulation isn’t appropriate, and the companies would be better served by choosing themselves how they wish to reflect the country, according to the commission’s report.

The report will underlie preparation for the upcoming renewal of the public service broadcasters permits for 2010 to 2015.

TT/David Landes (news@thelocal.se)

Facebook Twitter Google+ reddit

Today's headlines
Sweden: Russian warships in the Baltic 'worrying'
Swedish Defence Minister Peter Hultqvist. Photo: Vilhelm Stokstad/TT

Two Russian warships equipped with long-range missiles have entered the Baltic Sea after passing Denmark.

Why businesses are worried about Sweden's drone ban
A drone filming in Stockholm. Photo: Pontus Lundahl/TT

The Local investigates what Sweden's new drone ban could mean for businesses in the country.

This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Last chance to vote absentee in the US elections
Will Swedes soon be looking for fairtrade porn?
The Local Voices
'I simply don’t believe in nationality'
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
This is Malmö: Football capital of Sweden
Why we're convinced Game of Thrones is based on Sweden
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Angry elk chases Swede up a lamp post
Sponsored Article
Swedish for programmers: 'It changed my life'
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
Sponsored Article
Top 7 tips to help you learn Swedish
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Swede punches clown that scared his grandmother
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Stockholm: creating solutions to global challenges
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Where is the Swedish music industry heading?
Swedish school to build gender neutral changing room
Sponsored Article
One expat's strategy for making friends in Stockholm
People-watching: October 14th-16th
Sponsored Article
Nordic fashion in focus at Stockholm University
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available