Cartoon cow sparks dairy law suit
David Landes · 14 Jul 2008, 18:09
Published: 14 Jul 2008 18:09 GMT+02:00
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In a case filed in Sweden’s Market Court, Skånemejerier claims that the cow on Arla’s Powercow milkshake product looks too similar to its own mascot, Kalvin the cow, reports the Dagens Media magazine.
In addition to the fine, Skånemejerier also wants Arla to pay damages and to “destroy or change all product packaging, signs, advertising material, websites, business documents or similar, which is included in the ban”.
But Anders Svensson, the head of Arla in Sweden, is perplexed by Skånemejerier’s bovine bloviating.
“We haven’t done anything wrong,” he told Dagens Media.
“We are surprised at Skånemejerier’s reaction.”
He theorizes that the rival dairy has filed the suit because of Arla’s decision to launch its Powercow milkshake product in Sweden this year, noting that the product has been on sale in the Middle East for the last decade.