Swedish pharmacies’ sex toys ‘discriminate against men’

Swedish state-run pharmacy Apoteket has been reported to the Swedish Equal Opportunities Ombudsman agency JämO for only selling sex toys suitable for women, thus apparently discriminating against men.

Swedish pharmacies' sex toys 'discriminate against men'

As of June this year Swedes have been able to buy sex toys from their local pharmacy, but now the state-run pharmacy chain has been reported by two men who apparently feel insulted and excluded by the wide selection of clitoris vibrators, vagina balls and dildos that are marketed mainly to women.

One of the men complaining wrote that he thought the pharmacy’s selection clearly showed that the pharmacy chain “had a misguided and untrue view on sexuality where a woman with a dildo is seen as liberated, strong and independent, whereas a man with a blow up plastic vagina is viewed as disgusting and perverted.”

Eva Fernvall is head of products at the state-run pharmacy chain and told Expressen newspaper that they had no such thoughts whatsoever.

“As I understand it, there are no products of good quality for men on the market. Should there be such products specifically for men, then there is nothing stopping us from selling them”, she said.

The Equal Opportunities Ombudsman agency JämO has already decided that one of the reports filed has no grounds, and doesn’t discriminate against men.

“Apoteket’s goods are made available to men and women, and therefore Apoteket does not break the law regarding sex discrimination”, JämO writes in its decision.