Fan files consumer complaint against football club

An extended winless streak by one of Sweden’s biggest football clubs has caused a disgruntled fan to report AIK to the Swedish Consumer Agency (KO) for misleading marketing practices.

Fan files consumer complaint against football club

“The club has made a fool of itself again this year,” AIK supporter Kristoffer Gahlin told the Dagens Nyheter (DN) newspaper.

AIK’s chances of success this year in Sweden’s top football league, the Allsvenskan, have gone from bad to worse in recent weeks as the team has failed to win in its last five matches.

Gahlin has been a registered supporter of the club since 1978 but has now decided he’s fed up with the team’s haplessness.

“Every year they go out and promise how good things are going to be, and then everything ends up being as it has been,” he told DN

“The supporters are the only ones who fall for it, spending a lot of money and getting used.”

AIK is one of three Allsvenskan-level clubs located in the Stockholm area. The club is known for having some of the country’s most rowdy fans.

Mattias Grundström, a lawyer with the KO who is himself an AIK supporter, confirmed that Gahlin’s complaint had been received but didn’t think it would be a priority.

“I can understand that many in AIK feel troubled, but it’s not the same as when a case deals with food prices, for example,” he said.

At the weekend, AIK dropped yet another match 0-2 to Trelleborg, which trails AIK in the standings by several points.

“After the effort against Trelleborg, I can understand the public’s frustration, but I don’t think that the Consumer Agency is going to take action against AIK Fotball AB,” Grundström told DN.

AIK communications director Sophie Josefsson says the club plans to review its product description.

“It’s great that AIK means so much to people that they react and push the issue,” she said.

For his part, Gahlin simply hopes that the club accepts the criticism and stops promising things it can’t deliver only to then cry to fans when things don’t go well.

“They can apologize instead for not delivering the product they are selling,” he said.


Stockholm Pride is a little different this year: here’s what you need to know 

This week marks the beginning of Pride festivities in the Swedish capital. The tickets sold out immediately, for the partly in-person, partly digital events. 

Pride parade 2019
There won't be a Pride parade like the one in 2019 on the streets of Stockholm this year. Photo: Stina Stjernkvist/TT

You might have noticed rainbow flags popping up on major buildings in Stockholm, and on buses and trams. Sweden has more Pride festivals per capita than any other country and is the largest Pride celebration in the Nordic region, but the Stockholm event is by far the biggest.  

The Pride Parade, which usually attracts around 50,000 participants in a normal year, will be broadcast digitally from Södra Teatern on August 7th on Stockholm Pride’s website and social media. The two-hour broadcast will be led by tenor and debater Rickard Söderberg.

The two major venues of the festival are Pride House, located this year at the Clarion Hotel Stockholm at Skanstull in Södermalm, and Pride Stage, which is at Södra Teatern near Slussen.

“We are super happy with the layout and think it feels good for us as an organisation to slowly return to normal. There are so many who have longed for it,” chairperson of Stockholm Pride, Vix Herjeryd, told the Dagens Nyheter newspaper.

Tickets are required for all indoor events at Södra Teatern to limit the number of people indoors according to pandemic restrictions. But the entire stage programme will also be streamed on a big screen open air on Mosebacketerassen, which doesn’t require a ticket.  

You can read more about this year’s Pride programme on the Stockholm Pride website (in Swedish).