• Sweden's news in English

Military ordered to pay for using iconic wartime image

TT/The Local · 24 Sep 2008, 10:33

Published: 24 Sep 2008 10:33 GMT+02:00

Facebook Twitter Google+ reddit

The Armed Forces have been ordered to pay 700,000 kronor ($106,000) in damages for having used the image, known as ‘En Svensk Tiger’, for 27 years without permission.

The graphic originated from a well-known Swedish public information campaign carried out during World War Two. The title of the work served as the campaign’s motto, playing off the double meaning of the phrase.

In Swedish, ‘En Svensk Tiger’ can mean 'A Swedish Tiger' as well as 'A Swede keeps his mouth shut'.

It was the latter definition which Sweden used to warn its citizens against revealing defence secrets during wartime, while the previous meaning was preserved in artist and children’s author Bertil Almqvist’s iconic drawing of a tiger which accompanied the motto.

Following the war, the image was adopted as the logo for Sweden’s military intelligence and security service (MUST) without permission

After battling for eleven years over the image, the Armed Forces must now pay 300,000 kronor in damages to the late Almqvist’s daughter and 100,000 kronor to the Beredskapsmuseet, a small museum in Helsingborg in western Sweden which now owns the copyright.

“It feels great that this long fight is over. It would have probably been easier to negotiate with a private company and not with such a huge agency. There was a lot of prestige involved for them,” said Marie Andreé, the legal representative for both the museum and the daughter, to the TT news agency.

“Our duty is to protect the image’s history; it shouldn’t be used as a brand label and in political contexts without being seen in its historical context.”

Story continues below…

Andreas Sturesson from MUST says that all the parties involved are satisfied with the outcome.

“This is a question which has been batted back and forth for years and hasn’t been good for anyone.”

TT/The Local (news@thelocal.se)

Facebook Twitter Google+ reddit

Today's headlines
Swedish PM visits Iraq for talks on Isis
Stefan Löfven (left) and Haider al-Abadi (right). Photo: Henrik Montgomery/TT

Stefan Löfven will discuss the offensive on Mosul with Iraqi Prime Minister Haider al-Abadi.

Illicit abattoir kept more than 100 bulls' penises
A couple of young bulls not related to the story. Photo: Jonas Ekströmer/TT

Dried cattle genitalia, goats' heads and hundreds of litres of lard were just a few of the many strange finds discovered when police raided a property in Sweden.

This is officially Sweden's most beautiful beard
The most beautiful beard in Sweden. Photo: Memo Göcek

According to a jury of barbers and 'well known bearded profiles', that is.

Presented by Invest Stockholm
One expat's strategy for making friends in Stockholm

You might think it’s hard to make friends in a new city. But if at first you don’t succeed – try something else!

Injured Swedish photographer protected by 'guardian angel'
Swedish photographer Paul Hansen on another occasion. Photo: Fredrik Sandberg/TT

Photographer Paul Hansen thanked his lucky stars for surviving sniper fire while covering the battle for the Isis-held city of Mosul in Iraq.

How Sweden is trying to smooth relations with Saudis
Swedish Prime Minister Stefan Löfven meeting Saudi Arabia's Trade Minister Majid bin Abdullah Al Qasabi. Photo: Henrik Montgomery/TT

Sweden's Prime Minister Stefan Löfven has visited Saudi Arabia a year and a half after relations turned frosty in a major diplomatic row.

My Swedish Career
'Swedish people love it, but they find it quite odd'
Scottish entrepreneur William Macdonald. Photo: Michael Campanella

Meet the web developer and entrepreneur using traditional Scottish ceilidh dancing to break the ice with Swedes.

Swedish photographer shot near Mosul
Hansen was being operated on in the Iraqi city of Erbil on Sunday. Photo: Nora Lorek/ TT

Paul Hansen, a photographer working for Swedish daily Dagens Nyheter, has sustained light injuries after being hit by what appears to be a sniper while covering the battle for the Isis-held city of Mosul in Iraq.

Trollhättan remembers school attack victims
'It was an attack on all of Sweden,' Education Minister Gustav Fridolin said. Photo: Thomas Johansson/ TT

Hundreds of people on Saturday turned out for a torchlight procession in the small town of Trollhättan in southwestern Sweden to honour the victims of last year’s deadly school attack there.

Sweden wants emission- free cars in EU by 2030
Photo: Jessica Gow/ TT

Sweden's environment minister on Saturday urged the European Union to ban petrol and diesel-powered vehicles from 2030.

Sponsored Article
This is Malmö: Football capital of Sweden
People-watching: October 21st-23rd
Sponsored Article
Where is the Swedish music industry heading?
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Swedish for programmers: 'It changed my life'
Swede punches clown that scared his grandmother
Sponsored Article
Top 7 tips to help you learn Swedish
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Stockholm: creating solutions to global challenges
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Where is the Swedish music industry heading?
Nobel Prize 2016: Literature
Sponsored Article
Last chance to vote absentee in the US elections
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
Missing rune stone turns up in Sweden
Nobel Prize 2016: Chemistry
jobs available