The offer price includes a ski resort featuring 24 runs and nine lifts, two hotels, and 2,900 hectares of land in a location where the Swedish royal family owns a vacation home.
“That adds a touch of class to the whole thing. The buyer could christen the village ‘Royal Storlien’,” said estate agent Lennart Ekdahl to the Aftonbladet newspaper.
“It’s fun having something that is just a bit different.”
Ekdahl, whose Specialmäklarna Ekdahl & Co agency is in charge of promoting the deal, said he’s already heard from two parties who are interested in buying Storlien, which is currently owned by 62-year-old businessman Lars Nilsson.
Nilsson, a native of Helsingborg in southern Sweden, assumed ownership of Storlien about 10 years ago, in essence giving him control over the entire community.
But according to the Östersunds-Posten newspaper, Nilsson is conflicted about the proposed sale.
“In actuality, Storlien isn’t for sale. But if someone comes by and wants to pay 360 million kronor and doesn’t want to haggle, then I can imagine selling,” he told the newspaper.
In a conversation with The Local, Ekdahl added that Nilsson is hoping to attract investors to continue the development work he’s undertaken in the last decade.
“The growth potential is enormous,” he said, adding that Storlien is in a stage of development similar to where the nearby Åre ski resort was in the 1940s.
The massive swath of land is situated in Jämtland county, just across the border from Norway.
It also includes 20 lakes which generate 60,000 to 80,000 kronor a year in fishing licence fees, according to Ekdahl’s web listing of the property.
And if the 365 million kronor price tag is too much for a single investor, Ekdahl indicated it may be possible to split Storlien among various owners, although a single buyer is preferred.
The hotel, Storlien Högfjällshotell, has 200 rooms with about 500 beds, an indoor pool, nightclub and conference facilities and is available for 42 to 50 million kronor.
The actual ski area is expected to fetch 50 million kronor, while a second hotel, Lägenhetshotell, could have a new owner for about 42 million kronor.
The area’s proximity to Norway provides a steady stream of Norwegians shoppers looking for deals in comparatively cheap Sweden.
Ekdahl also hopes Storlien’s border location will attract potential buyers from Norway as well as Sweden.
“The proximity to Norway means there are a lot of opportunities for a Norwegian buyer. The [financial] crisis hasn’t hit as hard there,” he told Aftonbladet.