McDonald’s argues that the sign used to invite patrons to “McDragan’s Drive In!” strip tease bar in Edsvära near Falköping, is far too similar to its own logo and have demanded that it be removed without delay.
“We’re going to send him a letter. In our view this is clearly a breach of our trademark,” McDonald’s spokesman Claes Eliasson told The Local.
But the strip tease club owner, Dragan Bratic, denied that there was any likeness.
“The sign has nothing to do with McDonald’s. It is two breasts with nipples. Anyone can see that,” Bratic told Swedish online newspaper GT.se.
When asked about the name McDragan’s, Bratic replied that the Mc in fact stands for motorcycle and bears no relation to the Mc in McDonald’s.
“I’m not Irish, I’m a Yugoslav. And I don’t sell hamburgers, I sell live striptease,” he insists.
But if Dragan Bratic does not take down his sign in the coming days, Claes Eliasson warns that McDonald’s will pursue the matter through legal channels.