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Ikea furnishes 'copycat' site with lawsuit

TT/The Local · 28 May 2009, 18:01

Published: 28 May 2009 18:01 GMT+02:00

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The site, which is modeled after the popular Swedish buy-and-sell site blocket.se, has been operating for about a month.

Ikea has now asked the Internet Infrastructure Foundation (Stiftelsen för internetinfrastruktur), the body responsible for registering domain names ending in ‘.se’, to help resolve the dispute over iloveikea.se, claiming the site infringes on the Ikea brand.

“It’s obvious that a visitor to a homepage with the description iloveikea as the impression that it is the applicant (Ikea) which lies behind the website to which the domain name leads,” write Ikea’s representative, attorney Jonas Gulliksson.

He also asserts that the impression of there being a relationship between the discount furniture retailer and the website is strengthened by the fact that the site only exists to sell used Ikea furniture.

“It’s very important to us that customers know that they are buying from Ikea so that there isn’t any confusion,” said Ikea spokesperson Ylva Magnusson to the TT news agency.

But according to the founder of iloveikea.se, Klas-Göran Karlsson, there’s little risk of a mix-up.

“We are exceptionally clear on the site that we are not in any way associated with Ikea,” he said.

He thinks instead Ikea is trying to thwart the development of a well-functioning second hand market in its products.

“There are also a number of other sites which have Ikea in their domain name,” he said.

Story continues below…

Ikea’s lawyer states in his submission that Ikea doesn’t have the ability to check the condition or features of used furniture sold on the site and that Ikea has a legitimate interest in ensuring that the Ikea brand isn’t watered down.

Karlsson, however, is convinced that he’ll be found to be in the right. But just in case he’s also registered the domain name billyandfriends.se.

TT/The Local (news@thelocal.se)

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Your comments about this article

20:43 May 28, 2009 by byke
I cant believe ikea would be so arrogant and naive in their feelings over this.

I would have hoped a company like ikea would have embraced people cutting down on environmental damage through retrade.
09:31 May 29, 2009 by Bra_billie_boy
I agree with you Byke.
10:25 May 29, 2009 by Baned
I would never have found iloveikea.se if it wasn't for IKEA making an issue over this. Thanks IKEA, now I can search for some discount guest beds I need for some friends visiting in July! =)
18:21 May 29, 2009 by ahanderson
Please...how is this different from selling used furniture on craiglist.com or any other classified website.....they have no claim.
08:48 May 31, 2009 by Yanksalot
I doubt IKEA has a problem with them selling iKEA items. but its having the name "IKEA" in the URL and making a profit from doing so. Its about copyright and brand protection. I am not sure who is in the right here, but the issue at hand isnt that retrade, etc. its simple brand protection. And when you brand is worth some 40+billion USD, you protect it.
14:15 August 14, 2009 by DamnImmigrant
The site should have been named

ILoveUSEDikea.se ;-)

If Ikea was smart they would be working with this site. "Can't find what you want used? Click here to look at the newest models."
19:39 October 29, 2009 by HenrikA
Or you could try www.mykea.se or www.mykea.co.uk for the UK edition.
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