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H&M 'Choo'-ses new shoe partner

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H&M 'Choo'-ses new shoe partner
16:46 CEST+02:00
Swedish clothing retailer H&M will be offering Jimmy Choo shoes and bags in select stores this autumn, the company announced on Wednesday.

Starting November 14th, nearly 200 H&M outlets around the world will feature fashion accessories bearing the name of the famed British accessory brand.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits,” said H&M creative advisor Margareta van den Bosch in a statement.

The collaboration with Choo marks the first time that H&M has worked with an accessory brand to offer high-end brand names through its discount fashion retail outlets.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women,” said Jimmy Choo founder Tamara Mellon in a statement.

Following its launch in 1996, Jimmy Choo quickly made a splash in Hollywood, often featured on the feet of glamourous actresses like Cate Blanchett, Halle Berry and Hilary Swank as they strode down the red carpet.

The shoes also gained notoriety as a favourite of Carrie Bradshaw, the main character of the “Sex and the City” television series played by Sara Jessica Parker.

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