The ready-to-wear Swedish brand Acne is one of the hottest companies in the country – anyone with a keen eye for fashion will see their styles adorning an overly high percentage of the population. Founded in 1996 by four Swedes, their first full collection was launched in 1998 and since then they have been expanding rapidly. Shopkeepers describe Acne customers as individuals with strong fashion awareness and money to burn.
What’s unique about this Acne Archive shop are the discounts they offer customers, much like an outlet. Everything in the shop is 50% off its original price from when it was first displayed at a ‘normal’ Acne store. The Archive shop also carries a unique recycled collection, where the company’s creative director is given pieces that hadn’t sold and redesigns them for discounted resale. Many of these pieces become coveted one-of-a-kind styles, available only at this location.
Editor’s pick: Floral dress, sale price 700 kr