Fröken Söt is a charming little boutique on Götgatan that sells ultra feminine clothing and accessories. From cute sundresses to distinctive pendants, the whimsical products in are able to bring out one’s lightheartedness and inner femininity.
Customers may have seen this brand in other clothing stores in the past, but this is the only store for the label. After selling her clothing to other distributors for three years, owner Jenny Ohlsson decided in 2008 that it was time to open her own shop. The store has been open since November, and it has been busy ever since.
Ohlsson’s clothing consists primarily of fun and easy to wear women’s clothing in bright colours and prints. The store mainly targets women roughly between the ages of 18-40. The price range for the items in the shop are towards the low end, with jewelry as cheap as 15 kr and dresses starting at 399 kr.
Price range: 15-299 kr
Editor’s Pick: Flowered sundress, 599 kr
(Photos: Lydia Parafianowicz)