Hip, trendy and fashionable men and women need not look any further than Standard, home to clothing from a variety of designers from Sweden and beyond. Shopkeepers say customers range in ages, through a common thread is their hunt for good quality clothing than can be worn from daytime to special evening occasions.
Brands sold here include Dagmar, Jumper Fabriken, Jenny Hellström, Rules by Mary, Desigual, Dr. Denim, WE and Ida Sjöstedt among many others. Standard has three locations (the other two are at SOUK on Drottningatan, and Vällingby City).
Editor’s pick: Black and white tunic by Gavi Digavi, 599 kr