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Plagg, Rörstrandsgatan 8


For 20 years, Plagg has dressed stylish men and women in trendy clothes that can be worn from the office to a nightclub. Their three locations – Fridhemsplan, Odenplan and St.Eriksplan – might be tiny shops, but they carry no shortage of trendy options for the under 35s. Shopkeepers say their St. Eriksplan location is popular among locals not wanting to head into the city centre to find brand-name clothing.

They carry many Swedish brands like Whyred, Brittinger, Tiger of Sweden, Filippa K, Odd Molly, Twist & Tango and Nudie Jeans Co. They also carry brands from abroad, including Hultqvist, Rabens Sloner, Ben Sherman, French Connection and Fornarina, among others. See website for more.

Opening hrs:

M-F: 10-6:30

Sat: 10-4

Sun: closed

Price range:

100-5,000 kr

Editor’s pick: Maxi dress, 1,600 kr


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