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The Local’s Stockholm shopping guide: Östermalm

Östermalm, with major luxury brands clustered around Birger Jarlsgatan, Biblioteksgatan, Nybrogatan, Östermalmstorg and Stureplan, is the most exclusive district in Stockholm. Elite international labels such as Guess, Gucci, Louis Vuitton, Armani and Boss are situated in the area (along Biblioteksgatan), as well as Swedish brands J Lindberg, Anna Holtblad, Northface, Peak, Filippa K and more.

A popular store in the neighborhood is American fashion brand Urban Outfitters, which is in the old Röda Kvarn movie theater building also on Biblioteksgatan. Östermalm is recognized for its collection of high-class Scandinavian design in fashion and décor; on Kungsgatan and Birger Jarlsgatan one can find merchandise of Swedish art glass and crystal makers Kosta Boda and Orrefors.

International furniture design is also something to look out for in Östermalm; those interested in interior design shouldn’t miss Svenskt Tenn on Strandvägen which features classic and contemporary Swedish furniture, plus other stores such as Malmstensbutiken, Asplund and Nordiska Galleriet. In short, with its largely exclusive goods – Östermalm’s shopping offers timeless classic design, in addition to the latest in international fashion.

Shopping in Östermalm


Design by Marja

Eivy Flodin

Floralin & Junior



Odd Molly


Svensk Slöjd

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