Carolina Gynning: hectic days in the life of one non-blonde

Swedish celebrity Carolina Gynning takes time out from her career juggling to chat with The Local about taking control over her life and nascent plans to save the planet.

Carolina Gynning: hectic days in the life of one non-blonde
Morgan Norman, Söderberg Agentur/TV4

Carolina Gynning is a woman with a lot of balls in the air, a phrase Swedes use to describe anybody skilled in the modern art of multitasking.

Fresh from selling her silicone implants for charity, the 30-year-old celebrity has lined up an autumn schedule fuller than her pre-op chest.

Gynning takes time out from her career-juggling to chat with The Local about taking control over her life and nascent plans to save the planet.

“I’m in the process of building up an empire and I want to use my celebrity to do good,” she says, laughing in a manner suggestive of a self-deprecating view of her own celebrity.

Giddy with anticipation and excitement about her many projects, she reveals she is currently in the process of creating a new web portal, tentatively titled Planet Gynning. In October she hopes to supplement her own blog — I Swear to Tell the Truth & Other Stories — with a raft of other style, make-up and lifestyle bloggers in a similar mould to herself.

“I’m also trying to put together a Charity Board. I’ve been in contact with ten top politicians and so far the response has been very positive. The idea is that I will sell personal items via my Planet Gynnning site. The board will then help me to choose worthy causes around the world and I will follow up on my blog as to how the money is being used,” she says.

In order to focus more thoroughly on her relentless empire-building, she has just moved into a vast new Stockholm office where she can concentrate more fully on her first love: painting. Not exactly a hidden talent anyone expected from the voluptuous attention seeker who was the last person standing at the end of Sweden’s inaugural season of Big Brother back in 2004.

“My mother was a sculptor and I had a paintbrush or a lump of clay in my hands from the age of two,” says Gynning.

“I’m painting a lot at the moment and my exhibitions have been very well received. Next spring, when I’ll hopefully have completed 30 or 40 paintings I’m hoping to bring them to Paris and other cities. Art is really what I want to make my international breakthrough with,” she adds.

But first, there’s the small matter of catering to anybody who harbours a desire to smell like Carolina Gynning. Recently she realised a long-held ambition to release her own scent, Go Girl, which has just gone on sale in Swedish stores.

“It’s great fun and the scent is fantastic, although I must admit it makes me feel like a real diva, like Paris Hilton. I loved the experience and it’s made me want to launch more fragrances,” she says.

The name of her inaugural scent is a play on the title of her debut book, Ego Girl, released in 2005. An autobiographical work, the book details a hedonistic life of cocaine, sex, unscrupulous modelling agents and her battle with anorexia.

“I’ve changed so much. I hardly recognize myself from that time,” she says.

To reflect the transformation, this autumn sees the release of her follow-up book, Ego Woman, an account of the maturing process of an irrepressible celebrity who has lasted the pace much longer than most of her contemporaries.

Long viewed by the uninitiated as just another dumb blonde with big boobs, she recently embarked on the second step of her deliberate debimbofication process when she emerged one day as a new brunette. While she regrets that the alterations seemed necessary if she was to be taken seriously, they certainly don’t seem to have harmed her career.

“I have a contract with TV4, where I’m recording a Swedish version of the UK dating show Man of the Day.”

Her energy is relentless and quite infectious. But even still, how does she find time for all her projects?

“I suppose I’m sort of hyperactive. In order to be happy I always have to be doing something new,” says Gynning.

If she keeps going at this rate you get the feeling her balls are never going to drop.

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Is Elijah Wood in Sundsvall and what is he doing there?

It is not that Sundsvall is not a nice town. It is just that it is not normally the place where Hollywood stars go for a night out. So rumours that Elijah Wood was visiting the town quickly went viral on Thursday.

Is Elijah Wood in Sundsvall and what is he doing there?
The main shopping street in Sundsvall. And Elijah Wood. Photo: Fredrik Sandberg/TT & Richard Shotwell/Invision/AP

The 35-year-old actor of Lord of the Rings fame was reportedly spotted visiting restaurant 'Tuppen' in the central Swedish town, which posted picture evidence on Facebook and Instagram late on Wednesday.

News of the unexpected celebrity visit quickly dominated local news headlines in Sweden, and was picked up by some of the national newspapers too, with growing excitement on social media. Several newspapers even asked readers to call them if they had any more information about the visit.

“Starstruck at Tuppen. Celebrity visit in the shape of Elijah Wood himself from the Lord of the Rings. Thanks for the visit!” wrote the restaurant.

Not everyone was convinced that it actually was the star, however, and some speculated that it could just be a lookalike or a clever PR trick by the restaurant itself to attract more visitors.

“I think it's fake. They had a customer who looked like him and wanted to joke,” wrote one person on their Facebook page. “Is it fake or is he looking for the ring in Sundsvall now?” wrote another.

Wood, who's currently starring in BBC America series Dirk Gently's Holistic Detective Agency, visited Stockholm last month to perform at the Södra Teatern venue with his friend Zach Cowie as DJ duo Wooden Wisdom. His film production company SpectreVision, of which he is a co-founder, helped produce Swedish 2013 science fiction movie LFO.

With a population of some 50,000 people, historic sawmill town Sundsvall is the third biggest town in Sweden's northern region Norrland and Sweden's 21st biggest town overall. It is home to one of the campuses of Mid-Sweden University as well as Sweden's first-ever international casino.

Sundsvall's nearby island Alnön was recently voted one of the most beautiful places in Sweden. Restaurant Tuppen is one of a number of restaurants in the town. It opened in May this year and aims to serve locally produced meat and fish.

The reason behind Wood's supposed visit to the town was not immediately known, but it would not be the first time an international celebrity has fallen in love with unexpected places in Sweden.

Last year US-Haitian rapper Wyclef Jean revealed that he wanted to move to Sandviken outside Gävle. British actor Hugh Grant recently bought a house in Torekov, southern Sweden. And rapper Kanye West paid a visit to the rural town of Älmhult to convince its Ikea headquarters to let him design furniture.