H&M picks France's Sonia Rykiel to design special collection
AFP/The Local · 29 Sep 2009, 07:10
Published: 29 Sep 2009 07:10 GMT+02:00
- H&M set to expand as profits climb (24 Sep 09)
- Swedish changing rooms equipped with cameras for fashion bloggers (14 Sep 09)
- H&M 'Choo'-ses new shoe partner (17 Jun 09)
"Sonia Rykiel will be the next designer invited for winter 2009 and spring 2010," Hennes & Mauritz said in a statement.
A collection of lingerie will be launched on December 5th in 1,500 H&M stores, representing the vast majority of its stores worldwide, said the Swedish group. The collection will also be sold in the French designer's shops, it added.
A second spring collection of knitwear for women and children will appear in 250 H&M stores on February 20, the group said.
"Sonia Rykiel is a true fashion icon who invented a signature style combining femininity, Parisian chic and modernity, as well as clothing that is practical, comfortable and wearable," said Margareta van den Bosch, responsible for design at H&M, in the statement.
The Swedish inexpensive clothing chain has for several years teamed up with renowned fashion designers such as Karl Lagerfeld and Stella McCartney or popular artists like Madonna and Kylie Minogue who design or give their names to collections.
Founded in 1947 in Sweden, H&M ranks third in the world in clothing store sales behind America's Gap and Spain's Inditex group which owns Zara.
French designer Sonia Rykiel, who opened her first store in 1968 in Paris, has become known especially for her line of tight-fitting knitwear