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Swedish actor backs ‘jocks for well hung men’

Swedish stage and film actor Mikael Persbrandt has put his money where his mouth is and invested in a firm selling underwear for well-developed men.

Swedish actor backs 'jocks for well hung men'

Persbrandt has recently announced his intention to launch a career as a businessman and first up is a stab at the Swedish underwear business, a field previously dominated by athletic icons Björn Borg and Börje Salming.

Macho male lead Persbrandt is not however afraid of the locker room competition and is set to put his name to the Frigo brand in time for the Christmas season campaign.

“A jock for well-hung men in need of elegant Christmas presents,” is how the actor described the item in an interview with the Dagens Industri (DI) newspaper.

The actor, who is soon set to launch his Hollywood career in Susanne Bier’s “Civilization”, the Danish director’s follow up to “Things we lost in the fire”, told the newspaper that he had invested a sum sufficient to claim a seat on the board of Revolution Wear, the clothing firm behind the sturdy underwear.

The firm owns a patent for the design of male underwear incorporating a sort of draw string pouch enabling the wearer to keep their “crown jewels” in a tidy fashion.

The figure-hugging jocks are claimed to be popular among cyclists and racing drivers as the unique design helps to minimise chafing and the build up of sweat.

Persbrandt however rejected the suggestion that the underwear were a form of push-up “wonder pant.”

“If you have that problem then you can always ease in a pair of woolly socks instead,” Persbrandt suggested to DI.

The underwear it seems will not only give support to its male bearer but UN children’s charity Unicef also stands to benefit from burgeoning sales, with a promised donation per item sold.

Mikael Persbrandt is a Unicef global ambassador.

The 46-year-old actor confirms that he is considering several further investments as he seeks to balance a budding international film career and life as a hands-on family father.

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OFFBEAT

Swedish police remove sculpture mistaken for suicide victim

Police on the island of Gotland removed a public sculpture from the Galgberget nature reserve near Visby on the grounds that it is just too creepy.

Swedish police remove sculpture mistaken for suicide victim
The gallows at Galgeberget. Photo: Artifex/WikiCommons
According to local news site Hela Gotland, someone was out for a stroll on Galgeberget (the Gallows Hill) on Wednesday when they saw what they thought was a body hanging after a suicide. Local police were contacted but when they went to investigate they instead found a sculpture by artist Jessica Lundeberg. 
 
The artwork, entitled ‘The Watcher in the Woods’, is a partially transparent plate sculpture that looks like a spooky little girl. 
 
 
Despite discovering that the suspected suicide victim was actually artwork, police determined that Lundeberg’s piece could scare others and thus took the sculpture down. 
 
“It was decided that if it were to remain, more people would likely be frightened in the same way,” Gotland police spokesman Ayman Aboulaich told Radio P4 Gotland. 
 
Lundeberg told Hela Gotland that the sculpture has been at Galgeberget since a public art project last summer and that this was the first time it had caused any concern. She said ‘The Watcher in the Woods’ was the only piece that was allowed to remain after the end of the project. But now it is there no more. 
 
 
Lundeberg has taken the sculpture back to her studio. While she hopes it will eventually return to Galgeberget, the artist told Hela Gotland it seems unlikely.  
 
She said that the sculpture was damaged by police. 
 
“It was ragged, dismantled and broken. I was horrified when I saw it,” she said. 
 
Police have reportedly promised to pay any necessary repair costs.
 
Although the person who reported the sculpture to the police has not spoken with the media, their jump to conclusions could perhaps be attributed to the nature reserve’s macabre history. Galgeberget is still home to gallows that were used to hang criminals for centuries. The last execution to be held at the site was in 1845, according to Hela Gotland
 
 
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