Starbucks coming to Sweden

Starbucks coming to Sweden
Starbucks, the ubiquitous Seattle-based chain of coffee houses, is set to open its first outlet in Sweden.

Starting next year, travelers passing through Stockholm’s Arlanda airport will have the chance to be among the first to imbibe the coffee chain’s signature mocha frappuccinos and skinny hazelnut lattes on Swedish soil.

The shop is to be opened within the framework of an existing strategic partnership with the Scandinavian Service Partner (SSP) restaurant and travel company, Starbucks said in a statement.

Although Starbucks is the world’s largest coffee house chain, it has yet to penetrate a Swedish market already served by a number of local chains such as Espresso House, Coffeehouse by George, and Waynes Coffee.

The company is in the midst of a restructuring which may shutter up to 1,000 of Starbucks more than 16,000 outlets worldwide due to a dwindling customer base.

SSP has already helped Starbucks gain a foothold in the UK, France, Germany and Spain, and is a dominant operator of cafés and restaurants in Sweden’s largest airports, according to the Dagens Industri (DI) newspaper.

The company is also responsible for Burger King restaurants in Sweden, as well as for the O’Leary’s chain of sports bars.

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