• Sweden's news in English

Swedish concern over Cocaine energy drink

TT/The Local · 23 Nov 2009, 14:52

Published: 23 Nov 2009 14:52 GMT+01:00

Facebook Twitter Google+ reddit

The drink, which has its origins in Las Vegas, Nevada, contains three times as much caffeine as its competitor Red Bull, a level high enough to cause mild caffeine poisoning, according to the agency.

"We haven't got hold of any cans yet but we have looked at the ingredients on a number of websites," said agency toxicologist Emma Halldin Ankarberg.

"The name is definitely questionable," she added.

Nowhere on the can does Cocaine flag the fact that it contains 1,120 milligrammes of caffeine per litre, or 280 mg per can, placing it in clear contravention of an EU directive requiring the use of warning labels on drinks that contain more than 150 mg per litre.

The owner of the company behind the brand, made no excuses for selling a drink with a logo that spells out the word Cocaine in powdery white lines. James Kirby said he expected from the outset that the energy drink would attract the opprobrium of the US Food and Drug Administration (FDA), a development that would impact positively on sales.

"It's hilarious. We knew it from the beginning," he told the Las Vegas Sun in a 2007 interview. "Our whole intention was to ride the controversy. We said it would help us sell drinks."

With the FDA furious that Kirby was openly branding the drink a "legal alternative" to the outlawed stimulant of the same name, convenience store 7-Eleven urged its franchisers not to stock the drink. But Kirby claimed a number of store owners ignored the plea and continued to feed the growing demand.

Story continues below…

"Under the counter and out of the back door, just like real drugs. I couldn't have architected it better," he said.

Related links:

TT/The Local (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

16:33 November 23, 2009 by krigeren
Ridiculous business model. Like anyone would snort that stuff off the back of the lovers backside.
16:45 November 23, 2009 by Kooritze
Absolutely Crazy! If this goes on sale in Sweden....it just shows naivety.

I come from a community in the UK riddled with heroin problems/crime and one of the reasons I like it here in Sweden.

This is not a drug I know.....but drugs are not funny (ive seen what they do to communities).....so neither is the brand name in question here in my opinion.
16:56 November 23, 2009 by jose_s
with the lack of a creative angle, it looks like they had a group of 13 year old kids marketing the product.... but then again, who are their target consumers of this crap..
17:24 November 23, 2009 by Stormysmoker

It is a drug and it is more dangerous than many of the ones that you think of as drugs.

How is it that people seem to think that because it's "legal" it's got to be ok but if it's "illegal" you've got to have 3 times as long inside as if you do a rape, beating and murder??
13:12 November 24, 2009 by Marc the Texan
I'm surprised these guys are still in business. This is a stupid idea and has already been banned n most of the US. And I'm a believer in decriminalizing drugs, including cocaine.
Today's headlines
Trollhättan remembers school attack victims
'It was an attack on all of Sweden,' Education Minister Gustav Fridolin said. Photo: Thomas Johansson/ TT

Hundreds of people on Saturday turned out for a torchlight procession in the small town of Trollhättan in southwestern Sweden to honour the victims of last year’s deadly school attack there.

Sweden wants emission-free cars in EU by 2030
Photo: Jessica Gow/ TT

Sweden's environment minister on Saturday urged the European Union to ban petrol and diesel-powered vehicles from 2030.

Hundreds protest Swedish asylum laws
Around 1,000 people protested in Stockholm. Photo: Fredrik Persson/ TT

Hundreds of people on Saturday demonstrated in Stockholm and in many other parts of the country to protest Sweden’s tough new laws on asylum-seekers.

Dylan removes Nobel-mention from website
The American musician has more or less responded to the news with silence. Photo: Per Wahlberg

American singer-song writer Bob Dylan has removed any mention of him being named one of this year’s Nobel Prize laureates on his official website.

Refugee crisis
Asylum requests in Sweden down by 70 percent
Sweden's migration minister Morgan Johansson. Photo: Christine Olsson/TT

Sweden received 70 percent fewer requests for asylum in the period between January and September 2016 than it did during the same time last year, the country’s justice and migration minister Morgan Johansson has revealed.

The unique story of Stockholm's floating libraries
The Stockholm archipelago book boat. Photo: Roger Hill.

Writer Roger Hill details his journeys on the boats that carry books over Stockholm's waterways and to its most remote places.

Refugee crisis
Second Stockholm asylum centre fire in a week
The new incident follows a similar fire in Fagersjö last week (pictured). Photo: Johan Nilsson/TT

Police suspect arson in the blaze, as well as a similar incident which occurred last Sunday.

More misery for Ericsson as losses pile up
Ericsson interim CEO Jan Frykhammar presenting its third quarter results. Photo: Claudio Bresciani/TT

The bad news just keeps coming from the Swedish telecoms giant.

Facebook 'sorry' for removing Swedish cancer video
A computer displaying Facebook's landing page. Photo: Christine Olsson/TT

The social media giant had censored a video explaining how women should check for suspicious lumps in their breasts.

Watch this amazing footage of Sweden’s landscapes
A still from the aerial footage of Sweden. Photo: Nate Summer-Cook

The spectacular drone footage captures both Sweden's south and the opposite extreme, thousands of kilometres north.

Sponsored Article
This is Malmö: Football capital of Sweden
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
Where is the Swedish music industry heading?
Here's where it could snow in central Sweden this weekend
Analysis & Opinion
Are we just going to let half the country die?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
7 reasons you should join Sweden's 'a-kassa'
Angry elk chases Swede up a lamp post
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Swedish for programmers: 'It changed my life'
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Top 7 tips to help you learn Swedish
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
How to vote absentee from abroad in the US elections
Swedish school to build gender neutral changing room
People-watching: October 14th-16th
Sponsored Article
'There was no future for me in Turkey'
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Nobel Prize 2016: Literature
Sponsored Article
Stockholm: creating solutions to global challenges
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Record numbers emigrating from Sweden
Sponsored Article
'There was no future for me in Turkey'
People-watching: October 12th
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
Sponsored Article
Last chance to vote absentee in the US elections
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
Missing rune stone turns up in Sweden
Nobel Prize 2016: Chemistry
jobs available