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Swedish firm pips Canal Plus to Premier League rights

David Landes · 17 Dec 2009, 08:07

Published: 17 Dec 2009 08:07 GMT+01:00

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Stockholm-based Medge Consulting edged out Canal Plus, current broadcaster of matches from England’s top league, for the right to air Premier League matches in the Nordic region for the next three seasons.

“We are both pleased and proud to have secured for Medge Consulting what are arguably the most prestigious football rights in the world today", Peter Liljestrand, co-owner of Medge Consulting, said in a statement.

“The Nordic region has a strong connection and history with the Premier League and we are keen to maintain this close association going into the future.”

Liljestrand, a former Canal Plus executive, founded Medge in 2007 along with television sports veteran Timothy Smart.

According to the Svenska Dagblaget (SvD) newspaper, Medge paid roughly €100 million ($144 million) to land the exclusive rights for live Premier League broadcasts, as well as all repeats, highlights, news rights, mobile and internet rights for the Nordic region.

Liljestrand, however, refused to confirm the deal’s price tag.

“I’m not going to comment on any information about the price. But we have independent foreign capital to back the entire deal,” Liljestrand told the newspaper.

Medge is now set to begin negotiations for how the rights will be distributed across various broadcasters in the Nordic countries.

Story continues below…

Liljestrand also indicated to SvD that Medge is interested in pursuing broadcast rights for matches from the top football leagues in Italy and Spain.

David Landes (david.landes@thelocal.se)

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Your comments about this article

09:44 December 17, 2009 by balbright
Fantastic...this after I signed up with a one year deal for Canal plus through Com Hem based on the EPL alone.
12:13 December 18, 2009 by Love-refugee
These guys are agents and will now sell the PL rights for Nordic TV (at a substantially increased price) in which Canal+ is still very much in the race.

Canal+ have the PL rights until the end of the summer 2010 and will have the rights for the PL for serveral more years. So don't worry!
10:37 December 21, 2009 by amin7
I was never a gr8 fan of Canal Plus, mainly because they never gave a choice to the custumer, so lets see what the new boys in town bring to the table, and i sincerely hope they do listen to the suggestion made by their customer since demand drives any business. I also do hope they let us view the games in the language we prefer and i mean by that ALL GAMES SHOULS HAVE THE OPTION TO BE ABLE TO LISTEN TO IT IN ENGLISH, my swedish is not excellent but i do prefer to view the games with english commentators after doing for the past 15yrs :) ..
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