• Sweden's news in English

'Feminists have better sex': Swedish party

David Landes · 17 Dec 2009, 14:58

Published: 17 Dec 2009 14:58 GMT+01:00

Facebook Twitter Google+ reddit

“Feminists have better sex,” the Feminist Initiative (FI) political party claims in its recently launched line of logo items.

Among the available items featuring the provocative claim are dish towels to help ‘”wipe away those dusty old norms” and buttons that will help FI supporters boost their chances of “snagging someone like-minded to spend the night with”.

Tote bags and t-shirts bearing the feminists’ declaration of superior sex are also for sale.

According to party spokesperson Veronica Svärd, FI is counting on the gear to raise awareness and money for the party ahead of Sweden’s 2010 parliamentary elections by tempting Swedish shoppers in need of last minute holiday gifts.

“They make great gifts that can help generate a discussion about gender roles and the connection between equality and better sex,” she told The Local.

Svärd explained that the claim is based on the results of an American research project which concluded that couples that divide responsibilities more equally are more satisfied with their sex lives.

“We want to let people know that gender equality and a better sex life are connected,” she said.

The party has also launched an accompanying Facebook group that has already attracted over 1,000 members and provides an explanation of the party’s definition of “feminist”.

“Feminists, both guys and girls, are all of us who see that there are injustices between the sexes in our society,” FI writes on its Facebook page.

“It’s something we believe should be changed. It’s not any more complicated than that.”

The party goes on to argue that people unwittingly take preconceived notions about gender roles with them into the bedroom, which can affect the quality of a couple’s sex.

“A relationship which is equal and critical of the reigning order becomes a more open and pleasant relationship. Such relationships produce more and better sex!” the party writes.

Svärd emphasized that the campaign, which was spearheaded by the party’s Stockholm chapter, was also undertaken with “a great deal of humour”.

“It’s supposed to be something fun,” she said, adding, however, that the Feminist Initiative believes the somewhat tongue-in-cheek message will benefit the party in several ways.

“It allows people who are maybe less inclined to talk about politics to start thinking about gender equity,” she said.

Svärd also hopes the sexually suggestive slogan will help counter what she claims is a persistent misconception that feminists don’t like sex.

“That’s a myth that won’t go away even though there’s nothing to back it up,” she said.

Story continues below…

Not all feminists have been enamoured with the campaign however. Writing in tabloid Expressen, commentator Elin Grelsson said the party risked burdening women with feelings of guilt.

"In Feminist Initiative's world, sex seems so be synonymous with equitable, heterosexual couples who have fair, non-domineering sex with each other. As an ideal, it excludes a lot of people and is just as bad for the cause of sexual liberation as gender roles.

"Where are the faked orgasms of lesbian sex in the Feminist Initiative analysis? Or domineering all-male sex? If feels tiresome to have a campaign that creates new ideals rather than tearing down the old ones," she wrote.

Video: "Feminists do it better"

David Landes (david.landes@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

16:17 December 17, 2009 by DAVID T
They make me feel ill
16:26 December 17, 2009 by maxbrando
But they all use the male-shaped dilso, don't they. They just want it their way 100% of the time. And anyway, who would want to have that ugly broad in the photo.
17:08 December 17, 2009 by SarahRF
Stuff like this pisses me off. Their video is absolutely ridiculous. It has nothing to do with feminism, it's just soft porn. My boyfriend and I have a great sexual relationship, even though I'm the one that does the laundry and the dishes. He does the grocery shopping and cooking. It's not because we set down ground rules because we're feminists or anything, it just happened that way and it works great for us.

You do not have to be a feminist to have great sex. I'm not denying that some things do need to change, but you'll never have everything fair for everyone, so don't bitch about every little thing that's not going your way.

I would be offended if someone gave me one of their items with that logo on it.
17:36 December 17, 2009 by byke
Selling sex to promote feminism .... LOL

Hookers and whores of the world unite!

We need more cheap female sex workers who are united through the same low prices since men generally dont pimp themselves (due to a lack of market)
17:43 December 17, 2009 by Renfeh Hguh
Sex with 4 breasts is certainly better! Video it and share it with the world.
17:52 December 17, 2009 by Osokin
Wow talking about nonsense. To have good sex, you have to be loosen in the 1st place, which you can't if you are playing power games against males all the time.

Anyhow women sporting this shirt are gonna be bottom of the jar ugly, so fat chance this is gonna yield them any benefit.
17:52 December 17, 2009 by Rebel
Let's see -- I suppose two hairy women can have a great time in bed.
17:55 December 17, 2009 by texasgubbar
Based on what I have seen of Swedish women, the photos on top are the same woman. The photo on the right is the woman at age 25, the photo on the left is the same woman at age 35. Swedish women dont age well.
18:03 December 17, 2009 by Rebel
Isn't this video a bit explicite for YouTube? Wonder if anyone has reported it yet.
20:02 December 17, 2009 by lingonberrie

Has written all that needs to be written, precisely and to the point

The use of sex to promote equally between genders is as unproductive as saying that "women were meant to produce babies, period " which naturally raises the question of whether men were meant to make babies, period. The first is an mistaken idea of radical Ismalism; the second is naturally pure bunk, as is this promotion of the feminists.

The world of full of news waiting for someone to report the same; this stuff belongs in super-market available tabloids, not in serious journalism.
20:02 December 17, 2009 by byke
This is obviously designed to provoke and try to gain attention to their party.
20:45 December 17, 2009 by jack sprat
Don't understand all this equality nonesense.

The Swedish women have been in total control for many years now, so equality would surely be a backward step for them.

Now I must get back to changing the bairn's nappy and finishing the washing up!.......LOL.
22:02 December 17, 2009 by Rebel
Texasgubbar, generally I think you are right about Swedish women -- at least the blonde and red headed ones. They seem to age really rapidly to the point that you can mistake a 50 year old for being in her late 60s quite easily.

Those with that brown hair and freckles look, who have somewhat rounder faces, seem to age qyute well. Is this genetic strain in the Swedish population due to migrations from Russia?
22:14 December 17, 2009 by wxman
I think they mean "with each other".
22:42 December 17, 2009 by Radical1
lol jack sparat
06:43 December 18, 2009 by Hedley
OK, I am a male... So I have read a little about FI (as far I understood it has about 4 years in the Parliment).

I understand that women must have same opportunities than men: I mean same salaries less consequences of physical violence (men are stronger than women) and even polygamy!

However, I consider that such women go beyond the line, since I do not know whether they have male relatives: fathers, brothers, nephews, uncles, farfar, morfar, etc. Ok, women must be treat even but what about men? who we are the men in the FI fantastic world? and where are this male and beloved (if they love them) relatives who share the same bloodline?
06:59 December 18, 2009 by crunchy2k
This is the lonely last gasp of the feminists in my old age of the seventies. They never learned men are from mars and how to live with them.
07:08 December 18, 2009 by wenddiver
I believe in Women's liberation, and have set two wive free myself-Lewis Grizzard, Author

I have been married to a couple of different type of Women, they all backed up a truck to the house when they lef-Lewis Grizzard

14:00 December 18, 2009 by rbsweden

Exactly right! That's the tag line: "Feminists have better sex... with each other" :-)
15:34 December 18, 2009 by Liquidmonkey
what does that video have to do with anything????

who cares who has better sex, each to their own.

and more importantly, is this what these feminist groups spend their money on?!?!?!?!?!

thats great if u want to fight for equal rights and so on but i think this has nothing to do with anything.

ps, that was one fugly chick at the end
15:37 December 18, 2009 by Danish Omer Zuberi
Swedes are lucky to have sex as a political and social issue to discuss debate and support or oppose. We in the developing countries have more stark challenges like hunger, unemployment, education, terrorism. Yet again the Swedes and many other proud nations have exceled and are now past these stark issues, so what to fight for if there is no adversary that is cruel, inhuman, horrible and monstrous like hunger, unemployment, education, terrorism. Femenists have better sex - lets hope they do but at least not in parliament's christmas bash
15:42 December 18, 2009 by planet.sweden
Men are now victimised in Sweden!

"Feminists, both guys and girls, are all of us who see that there are injustices between the sexes in our society," FI writes on its Facebook page.

There are actually very few if any "injustices" for women in Swedish society, but increasingly quite a few for men.

Try as a man for example to get sick leave for burn out from a female doctor. I did and got sent packing. One month later my boss (no less!) insisted I take 2 months leave as he could see what my female doctor refused me. As most of you will know things have to get pretty bad before you're own company will suggest sick leave!

If that experience wasn't bad enough, a few months later a female friend of mine went to see my doctor for stress after splitting up with her boyfriend. The result - four months sick leave, no questions!

Another woman I know got 6 months sick leave from her female doctor because she was finding it difficult to get to sleep at night.

So there's Swedish gender equality for you! Men are expected to carry on regardless, women? well that's what welfare is for!

As far as I'm concerned George Orwell covered the main tenants of Sweden's feminist revolution in Animal Farm.
16:06 December 18, 2009 by Henckel
Silly video ... And yes, the pictures of the two women do look like photos of the same one ten or fifteen years apart.
23:52 December 18, 2009 by martell
'Feminists have better sex'

... with THEMSELVES!!!

17:47 December 20, 2009 by sometimetoquestion
Sexualize the nation and lead it quicker to its damnation!

It is good to be free but for what use?

Total worthless sophistication. We gone to far with this rubbish of attuning life to abuse and not use. Does that make sense? What good is domestication of society if it is to lead away from glory.

"Since we corrupt all others aint going to get a chance of being otherwise their children too."


02:08 December 21, 2009 by LZN
I'm Canadian and I decided to read The Local in order to learn a bit about Swedish culture. To my horror, it seems to be a place for miserable, chauvinistic non-Swedes to bash Swedish women. I have no idea why that is, but from what I know about Sweden, there is no way the opinions here represent Sweden, this is just sickening.
11:06 December 21, 2009 by Beavis
LZN its a two way street Im afraid.If feminists are going to come out with this nonsesnse then people are going to react. Just remember these feminists are not loking for EQUAL rights for women, they want MORE rights for women. That in essence is whats called female chauvanism. Its is unfortunatly tolerated in Sweden and they even have theri own party. I agree with EQUAL rights, but not more right for either men or women
13:57 December 23, 2009 by Deema
Uh... The picture on the right is samantha from sex and the city..

for the guy who was wondering
04:44 December 28, 2009 by KatarinaNolte
Congratulations to Sweden for establishing a Feminist Party. Bravo! Clearly a world leader in social advancement.

Feminists do have better sex because one of the main goals of feminism was and is accurate sexual education, as well as interpersonal relationships, emotional intelligence, etc.

Women feminists typically know their own bodies/selves better than the average woman and male feminists and others who either are feminists or support gender and social equality and human rights are better educated on the named issues, as it is accurate education that motivates individuals to participate and support equality of people and nature.

Those uneducated, miseducated, and otherwise corrupted individuals panic at the thought of equality and write nonsensical statements like those found among the comments.

LZN - totally agree.
Today's headlines
This is the new top boss of Swedish Ericsson
Börje Ekholm. Photo: Magnus Hjalmarson Neideman/SvD/TT

Telecoms giant Ericsson has appointed a new CEO after a turbulent year for the company.

These are Sweden's best universities: ranking
A new university ranking has been released. Photo: Cecilia Larsson Lantz/Imagebank.sweden.se

At least according to this global ranking, which picks 12 Swedish universities among the top-1000.

Swedish pharmacies restrict paracetamol sales for teens
The move is intended to cut paracetamol overdoses. Photo: Nora Lorek/TT

Sweden's pharmacies are banning teens under 18 from buying more than one pack of pills at a time.

The Local List
12 Swedish words with just awesome literal translations
A filthy-minded lobster, i.e. a snuskhummer. Photo: Gorm Kallestad/NTB scanpix/TT

One of our favourite things about the Swedish language is its wonderful compound words, which range from being utterly bizarre to making perfect sense.

Rwandan genocide suspect held in Sweden
A memorial centre in Kigali, Rwanda. Photo: Ben Curtis/AP

A man has been arrested in Sweden suspected of involvement in the 1994 Rwandan genocide which claimed 800,000 lives.

Sweden can extend border controls, EU says
A police officer carrying out a check at Sweden's border with Denmark. Photo: Emil Langvad/TT

EU countries including Sweden should be granted permission to extend temporary border controls by a period of a further three months, the European Commission has decided.

Nobel Prizes
'I'd say he's arrogant but I'd be lying': Swedes on Bob Dylan
Bob Dylan performing in France. Photo: David Vincent/AP

Almost two weeks have passed since Bob Dylan was awarded the Nobel Prize in Literature and he has yet to acknowledge the win. The Local asked Swedes what they think of the singer's silence.

Sweden cuts 2016 refugee forecast by thousands
A Swedish migration authority office in Stockholm. Photo: Maja Suslin/TT

The country has also slashed its prediction for 2017.

Swedish researchers plan new trucks for women drivers
File photo of trucks in Sweden. Photo: Thomas Johansson/TT

Could vehicles adapted for women attract more female truckers to the profession?

These stats show Swedish driving isn't so gender equal
File photo of a Swedish woman driving a car. Photo: Pontus Lundahl/TT

A new survey shows that few Swedish women get behind the wheel when driving with their male partner.

Sponsored Article
Last chance to vote absentee in the US elections
Property of the week: Kungsholmen, Stockholm
Sponsored Article
This is Malmö: Football capital of Sweden
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 21st-23rd
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Angry elk chases Swede up a lamp post
Sponsored Article
Stockholm: creating solutions to global challenges
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Swedish for programmers: 'It changed my life'
People-watching: October 20th
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Top 7 tips to help you learn Swedish
Swede punches clown that scared his grandmother
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Fans throw flares and enter pitch in Swedish football riot
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Stockholm: creating solutions to global challenges
Property of the week: Linnéstaden, Gothenburg
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Swedish school to build gender neutral changing room
Sponsored Article
Where is the Swedish music industry heading?
People-watching: October 14th-16th
Sponsored Article
One expat's strategy for making friends in Stockholm
Man in Sweden assaulted by clowns with broken bottle
Sponsored Article
Nordic fashion in focus at Stockholm University
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
Property of the week: Triangeln, Malmö
Sweden unveils Europe's first elk hut
People-watching: October 7th-9th
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available