Hide-and-seek flash mob invades Swedish Ikea branch

TT/Charlotte West
TT/Charlotte West - [email protected] • 21 Dec, 2009 Updated Mon 21 Dec 2009 10:21 CEST

Some 150 kids infiltrated Ikea in Karlstad in western Sweden on Friday to play hide-and-seek following a call to arms on Facebook.


Harald Linder, one of the boys behind the event, told Nya Wermlands-Tidningen newspaper that they created a Facebook event and invited their friends to join in.

But the game got a bit out of hand, among other things frightening a customer who fled through an emergency exit.

One of the participants, Gustav Danielsson said that everyone ran in “whooping and cheering” but that then “things got a little chaotic.”

Danielsson told the newspaper that they feel bad about scaring the woman, whom they would like to apologize to. “We have saved up for a small Christmas present for her,” he said.

The store's management was less than enthusiastic about the whole affair.

“We are happy that Ikea is somewhere people want to come to and that it's pleasurable. But since safety is important, we will keep an eye on this kind of thing in the future,” Ylva Magnusson, press officer for Ikea Sweden, told Nya Wermlands-Tidningen.


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