Swedes rush to sell unwanted Christmas gifts

As one of the busiest retail days of the year kicks off, one in every three Swedes will exchange their Christmas gifts this year, according to a survey. Many are also selling their unwanted presents online.

Knick knacks, concert tickets and mobile phones didn’t seem to be among the items on Swedes’ Christmas wish lists this year. Just hours after Santa had made his rounds, scores of unwanted items had already been put up for sale online.

Swedes seemed to be most dissatisfied with knick knacks, household items, concert tickets, litterature and mp3 players, which were the fastest growing categories on online auction site Tradera on Christmas Day. Around 8,000 products had been put up for sale.

Unhappy gift recipients had also put up their unwanted items, including mobile phones, on Blocket. “Got this as a Christmas present, now I’m selling it at a good price!” wrote one seller about her new iPhone.

Mobile phones were nevertheless the most popular Christmas present among home electronics, according to a summary by Netonnet, an online gadget retailer. The second most popular sellers were digital photo frames.

It remains to be seen how many of them will remain in the hands of their new owners. Every third Swede usually exchanges some of their Christmas presents, according to a survey done by Tradera.

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