Starbucks picks Arla for European drinks deal
David Landes · 21 Jan 2010, 11:33
Published: 21 Jan 2010 11:33 GMT+01:00
- Starbucks coming to Sweden (21 Oct 09)
- Arla facing steep fines in competition probe (26 Jun 09)
- Starbucks sues to shutter Gothenburg's Starcups café (23 Feb 09)
Under the agreement, Arla -- one of Europe’s largest dairy producers jointly owned by Danish and Swedísh farmers -- will manufacture, distribute and market Starbucks' premium milk-based ready-to-drink (RTD) coffee beverages throughout the European market.
The products, which are already sold widely throughout North America and Asia, will be sold at in supermarkets and convenience stores as well as Starbucks coffee shops.
Arla Foods’ subsidiary Cocio Chokolademælk A/S will manage most of the production.
“We are delighted to be entering into this partnership, which in many ways is a breakthrough for Cocio on the European market,” Cocio CEO Peter Giørtz-Carlsen said in a statement.
“Starbucks is one of the world’s largest coffee brands, and we will be working in a growing RTD category with premium, value-added products.”
Production of the drinks is expected to commence in the next few months at a Cocio facility located in Denmark.