Furniture giant Ikea is favoured primarily by economics students, who would also love the chance to work at Ernst & Young and Hennes & Mauritz, in addition to the traditional choices of the major banks and investment houses.
The finance sector made a general recovery among the preferences of Swedish students in this year’s survey after a couple of years of ambivalence in the wake of the finance crunch and subsequent recession.
The annual survey of student career preferences shows that jobs in the public sector are declining in popularity, although the foreign ministry remained a popular choice.
Technology students continued to favour a position at IT giant Google, while Ericsson retained its attraction along with Sony Ericsson, Nokia and IBM.
This year’s big loser is identified as the consultancy sector, with the survey showing that students have responded to the recession by stating a preference for stability, with work-life balance declining in importance.
Law students have, as in 2009, expressed a preference for working at the foreign ministry, the Prosecution Authority and the EU Commission. The police, security police, and prisons and probation service are also popular choices.
Universum interviewed 17,000 students within the fields of economics, technology, IT, law and estate agency, and asked for their dream place of work after completing their studies. The average age of respondents in the sample was just under 25, and 30 percent were due to graduate in 2010.