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No evidence of royal wedding tourist boom

The Local · 19 May 2010, 16:52

Published: 19 May 2010 16:52 GMT+02:00

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Maria Lycknert, from Sweden’s Hotel and Restaurant Association, says people wanting to book a hotel in Stockholm on the weekend of 19th June still have plenty to choose from:

“The hotels are not fully booked during this period. People are leasing their apartments for large amounts of money, when you can get rooms at hotels or hostels for a lot less,” Maria Lycknert tells The Local.  

The news will come as a disappointment to scores of Stockholmers hoping to make a killing by renting out their apartments. Online marketplace Blocket has over 800 adverts from Stockholmers offering their homes for rent in anticipation of a lack of rooms, with some charging astronomic rents. One owner of a 65-square metre studio apartment on Östermalm was on Wednesday asking 50,000 kronor to rent it for the week.

Yet royal-watchers could get a better deal by checking into a hotel. The four-star Premier Hotel Kung Carl on Östermalm, a short walk from the main festivities, was on Wednesday advertising double rooms for under 1,500 ($200) kronor per night on the weekend of the wedding. The Clarion Sign on Norrmalm had rooms for under 1,400 kronor. Other hotels were advertising similar rates. Those on a smaller budget could check into the Vanadis Hotel for just 636 kronor per night.

The Scandic Hotels chain has rooms available in Stockholm for the time surrounding the wedding. Silvia Adlesic, area revenue manager at Scandic Hotels, says they haven’t felt the expected pressure from the tourists:

“When the wedding first was announced there was a rush to book rooms, but since then there have been less bookings than we anticipated a year ago. There hasn’t been the same kind of demand for rooms as presented in the media.”

In fact, booking levels for the wedding period are not very different from previous years and prices have not increased markedly. Adlesic says Scandic is still expecting more bookings from individual travelers closer to the date. An initial surge of bookings when the wedding was announced was due largely to tour operators, who booked rooms to later sell them to individual travelers. Most cancellations have come from these bookings.

Silvia Adlesic also says the lack of bookings could be due to the fact that a lot of Swedes can drive 200 kilometres to be in Stockholm for the wedding and then drive home again.  

According to a press release sent out by the Swedish Hotel and Restaurant Association in February this year, Stockholm’s hotels and restaurants expect the royal wedding to bring in 200 million kronor for the sector. An estimate, made in February by Svensk Handel suggests 12,000 tourists will visit Stockholm for the wedding.

But while the number of tourists is lower than expected Maria Lycknert says the 200 million kronor figure is a reasonable amount to expect.

In combination with the royal wedding this summer Stockholm’s city is organizing the Love Stockholm 2010 festival. Starting on Sweden’s national holiday, June 6th, and ending on the day of the wedding, June 19th, the festival will feature music, theatre and performances by Swedish and international artists.

Story continues below…

Love Stockholm 2010 is being held by the City of Stockholm in cooperation with various companies and culture institutions in Stockholm. The costs are shared between Stockholm’s city and a number of companies all gathered under the name Brands of Stockholm. The city estimates that it will spend 7 million kronor on the celebrations plus an additional 1 million kronor for the national holiday the 6th of June. Helena Öhman, at Stockholm City Council says it’s difficult to project the exact amount the two week celebration will bring in.

“The estimated revenues from souvenirs is 2.5 billion kronor, but this will be split between a number of places, like various companies. It is not a bulk sum that will end up in one place,” Öhman told The Local.

Lee Martin

The Local (news@thelocal.se)

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Your comments about this article

17:26 May 19, 2010 by europeman31
Nice, Lets we "the People".. oh sorry " We the Tax payer" bear the expense of this multi million wedding .
17:53 May 19, 2010 by anticommie
Who cares about these spoiled worthless nonproductive twits?
17:58 May 19, 2010 by rugla
Spot on, why should we pay for the shindig? let them carry their own weight and cover the costs themselves, it is not like they can´t afford it, This offers absolutely no benefit for the country, who wants to travel here to see the weeding anyway? Surely there are more interesting things to see and do, in Stockholm, but the weeding, rubbish!

They are a hideous looking couple, and utterly boring, if they have kids they will be all ears, and Jaw, no doubt

(ears from Daniel and jaw from Victoria)
18:31 May 19, 2010 by Mack
Is this news to anyone?
18:33 May 19, 2010 by byke
18:44 May 19, 2010 by apostolos1975
They should give the F@#$% money back then. And the idiots that did the analysis for SVT about the monetary benefits of the royal family in the country (5BKr; sorry no reference here) should be made to pay that amount.
18:46 May 19, 2010 by Kaethar
That's saying a lot though, given the economic downturn at the moment. You'd expect a dramatic downturn in bookings for Swedish hotels under normal conditions.
18:52 May 19, 2010 by byke
The peoples royal song :

It's a sham,sham,sham ... the way you mess around with the nations taxes.

It's a sham, the way you steal

It's a sham,sham,sham the way you mess around with the nation.

I'm sitting all alone by the telephone

Waiting for your call when you don't call at all

It's a sham,sham,sham ... the way you mess around with the nations taxes.

It's a shame, the way you play with the nations emotions

It's a sham,sham,sham ... the way you mess around with the nations taxes.

You're like a child at play on a sunny day

But you pay with taxes and then you throw it away


Why do you use me try to confuse me

How can you stand to be so cruel

Why don't you free me from this prison

Where we serve our time as your fool

It's a sham,sham,sham ... the way you mess around with the nations taxes.

It's a shame, the way you play with the nations emotions

It's a sham,sham,sham ... the way you mess around with the nations taxes.

we try to stay with you show you love so true

But you won't appreciate the love we try to make

Oh, it's-a got to be a sham

[repeat bridge]

Got to be a sham,sham,sham ... the way you mess around with the nations taxes.

Ohhh, it's a sham!, the way you hurt us

It's a sham,sham,sham ... the way you mess around with the nations taxes.

You've got our hearts in chains and we must complain
18:59 May 19, 2010 by Venturisection
They should pay their own damn way. They're not even a tourist attraction D:
19:32 May 19, 2010 by double concerto
Wonderful to see Royalty thriving in Sweden, just aout the only decent thing they have these days in their state of terminal degeneracy and acceptance of all things toxic to them as a nation.
20:14 May 19, 2010 by anticommie
Hey they are just setting the example, being the first welfare family!
20:53 May 19, 2010 by Rebel
They should name their first son "Jay Leno."
21:37 May 19, 2010 by pelle5

soo those greedy landloards FAIL !! hahaha hahaha
22:21 May 19, 2010 by Localer
bashing bashing bashing........if you don't like it...leave it...
22:32 May 19, 2010 by Nemesis
They should try advertising the wedding.
22:45 May 19, 2010 by pintoflex
tourist boom? i mean seriously. why would or should anybody care.
22:48 May 19, 2010 by whizkid
can I have my money back now ?????
23:45 May 19, 2010 by Mats Nilsson
lol I love to read comments of thelocal, cracks me up all the time.
23:51 May 19, 2010 by PonceDeLeon
Maybe they should send out more invitations?? We all know that the biggest party of the year is later on in the month. How unfortunate, the Royals throw a party and nobody cares. I for one will be there "Kanske"...
00:18 May 20, 2010 by Rebel
Are you referring to the Pride Festival? Now that would have been a wedding to remember -- they could have been on a float made to look like something from Cinderella and been married by a lesbian priest. It would have defined Swedish culture for the first half of the 21st. Century until it goes over to Islam.
02:01 May 20, 2010 by Luke35711
Oh oh, poor little Swedes. They have been conditioned from the cradle by the Big Government to believe that the whole world is in jaw-dropping awe of their beautiful crafty little model society, the Brave New Swedish World that will last for a thousand thousand years! But the big cruel world does not actually care. Worse still, if the world really knew what is going on here, they would start arranging to build a really really big mental institution, big enough for the whole nation whose collective mind have been completely messed up by the Big Government! Or maybe now, with Wallander and Millenium the world is finally catching up, and that institution is being built somewhere? It will be needed!
03:34 May 20, 2010 by engagebrain
It is fair enough to attack the royal family as an institution but to make cruel comments about the appearance of the happy couple is uncalled for.
04:07 May 20, 2010 by scandinavian leather
@Luke "jaw-dropping awe". Brilliant
05:25 May 20, 2010 by Tall swede
Great to see how swedish everyone here has become, despite being denied the great swedish socialist education. What you are expressing is nothing less than exemplary jante behavior! Jealousy, poorly hidden as spite and personal attacks, totally irrelevant to the main subject! So much pent up rage being released at a happy, innocent person about to get married! Welcome, you are now full members in the club of swedish mentality!
07:55 May 20, 2010 by jansson
The perfect birthday gift! (when giving)

Now where can I by those mugs?

Anyone know???
09:22 May 20, 2010 by Mr Gee
I live in UK and very used to hearing and reading very rude, direspectful personal remarks about public figures, especially the royal family. I was naive in thinking it was just UK that was so disparaging about figures that in some way represent the country.

Reading the other comments here I'm not sure whether to be happy, sad or just enlightened?!
09:30 May 20, 2010 by Angusthefirst
No surprise with this news. The Royalty is good for tourism myth, so often used by monarchists, can now finally be put to bed for good.

Was reading yesterday in my local paper that even the Danish and Norwegian royals paid for their whole wedding! That the Swedish Royals have the audacity to get taxpayers to chip in for their wedding, especially considering the dark economic times we now live in compared to when the Danes and Norwegians last had their weddings, is a sign of the contempt they really have for "their people."

It's a sham alright.
09:45 May 20, 2010 by PonceDeLeon
Most Swedes I speak with use the term "Boring", for lack of a better adjective, when speaking of the Monarchy and the Royals. Given this, surely no one should be surprised by the apathy on display in this forum, in Sweden, and by the rest of the World towards this wedding. Needless to say, I am sure it will be a Grand event for the couple. Our Black & White lives will not be affected one way or the other.
16:55 May 20, 2010 by cogito
"... even the Danish and Norwegian royals paid for their whole wedding."

That is correct.

Here's a plan: let those who eat up royal pornography pay for it.

Reimburse (part of) the taxes of those who find royal porn repugnant.
10:52 May 21, 2010 by J Jack
This is hilarious! The Swedes thinking any one else in the world is interested in their royals. that's like the English expecting a rush of tourists for a general election. Mind you, I was in the US when Obama got declared president, that was a rush.
13:00 May 21, 2010 by NilsG
In Copenhagen, the marriage of Fredrik and Mary resulted in a gainof 66 million DKK for hotel and restaurants, apparently. Why should it yield more than twice as much in Sweden? I'm lucky - I'm off on a holiday ....
19:44 May 21, 2010 by munched
Probably the largest collection of the economically parasitic and physically infirm, the only questions that come to mind are: Who cares? and When will it end? Like pigs at a trough, this royal family swills about 120 million crowns a year of taxpayer money not including the final tally of this summer's nuptuals, renovations and other extravgances. Still, HRH found time after the recent economic collapse to complain about losing about 70 million on the stock market. If he can afford to lose 70 million, what is his total financial worth and does he really need my money as much as I need my money?
17:15 May 23, 2010 by fikatid
The Swedish Princess is "World Famous in Sweden". Yes, world famous in Sweden only. What were they thinking? Do people really flock to Stockholm to just see how well the Brazilian plastic surgery works on the Princess? LOL
07:45 June 22, 2010 by Raiha
Sorry, was there a wedding??? Those of us currently in the Southern Hemisphere weren't even informed. Now if she'd married an Australian...

Most effective pick-up line in Aus after Frederik and Mary:

"Hi, I'm a European Crown Prince."
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