“The company is to be cleaned up and the firm liquidated,” former board member Anders Westman told the Dagens Industri (DI) business daily on Wednesday.
The firm enjoyed a roaring success a few years ago with profits of 5.5 million kronor ($744,000) in 2006 and 8.8 million kronor in 2007, followed up with two years of heavy losses after they lost the franchise for Crocs in Sweden.
Crocs became a must have among the masses in Sweden in 2006 and 2007 and their association with the hockey star led to them becoming known as “Foppatofflan” (literally: the Foppa slipper).
The lightweight sandals were heralded by many for their comfort and practicality but were derided by as many as a fashion faux-pas.
Pforce recorded losses totalling 11.1 million kronor in 2008, and 2.8 million kronor in 2009 on a turnover of 48.3 million kronor.