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The Local launches new mobile site

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The Local launches new mobile site
15:29 CEST+02:00
Today The Local launches a new mobile edition, allowing you to read news in English from Sweden even more easily on your phone.

To read our Swedish news on your mobile, open your phone's browser and go to http://m.thelocal.se.

And when you try to reach the regular site using your mobile, you will be automatically redirected to the mobile version.

What's different?

The mobile site is a distilled version of the main site. We've stripped out a lot of the images and have focused on the news, because that's what readers were already looking at on their phones.

We've kept job ads and our popular galleries. Later, we'll be adding other content, like comments, noticeboard and weather.

Why has it taken so long?

Steady on, we're not just sitting around twiddling our thumbs, you know. It's been in the pipeline for a while and sometimes you need a summer lull to finish things off.

Also, and more seriously, we wanted to wait until we had a decent number of people viewing the regular version of The Local on their phones so we had something to work from.

Can I advertise on the mobile site?

Yes, you can. In fact, we'd recommend it. Contact our sales manager, Josh Lenn (+46 (0)70 303 6494 / josh@thelocal.se), and he'll talk you through the options.

What about an app?

We are working on a number of app concepts which we intend to start releasing in the autumn.

Can I tell you what I think about it?

Of course. When haven't you? You can use the comments function below or join in the discussion at www.facebook.com/thelocal.

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