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The Local launches new mobile site

The Local · 2 Aug 2010, 15:29

Published: 02 Aug 2010 15:29 GMT+02:00

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To read our Swedish news on your mobile, open your phone’s browser and go to http://m.thelocal.se.

And when you try to reach the regular site using your mobile, you will be automatically redirected to the mobile version.

What’s different?

The mobile site is a distilled version of the main site. We’ve stripped out a lot of the images and have focused on the news, because that’s what readers were already looking at on their phones.

We’ve kept job ads and our popular galleries. Later, we’ll be adding other content, like comments, noticeboard and weather.

Why has it taken so long?

Steady on, we’re not just sitting around twiddling our thumbs, you know. It’s been in the pipeline for a while and sometimes you need a summer lull to finish things off.

Also, and more seriously, we wanted to wait until we had a decent number of people viewing the regular version of The Local on their phones so we had something to work from.

Can I advertise on the mobile site?

Yes, you can. In fact, we’d recommend it. Contact our sales manager, Josh Lenn (+46 (0)70 303 6494 / josh@thelocal.se), and he’ll talk you through the options.

Story continues below…

What about an app?

We are working on a number of app concepts which we intend to start releasing in the autumn.

Can I tell you what I think about it?

Of course. When haven’t you? You can use the comments function below or join in the discussion at www.facebook.com/thelocal.

The Local (news@thelocal.se)

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Your comments about this article

17:19 August 5, 2010 by mjennin2
Yes but TL - I couldn't find a link on the mobile site to login in. Can you change that? Being able to participate in the meleé of TL discussions whilst being stuck in doctor's offices, airports, and traffic would make life a little more enjoyable :D
15:50 August 6, 2010 by Amber Dawn
I am really looking forward to the iPhone app.
09:13 August 7, 2010 by Craptastical
Something TL may want to also consider is an app for Android.

I personally use an iPhone (for now), but the growth of Android into the 2nd most popular mobile platform *worldwide* can't be ignored (Nokia is first).
03:40 August 11, 2010 by lsnsoundej
I have the iphone, and had TL bookmarked on my phone home. I noticed the change right away (Since It has a new icon). I love the new mobile site so far.
20:16 August 16, 2010 by Leo N.
Very nice keep the good work cheers !
15:25 August 17, 2010 by Debaraja
Very much appreciated! Well-done!
18:39 August 18, 2010 by Larry Thrash
I've been on the road for three weeks and I do love to keep up with thelocal with my phone when I travel.
15:49 August 25, 2010 by Liquidmonkey
there is more than just the iphone, THE LOCAL.

how about using a pic of an android phone?

its outselling in the usa and soon in europe.
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