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Hägglund takes election fight to the jungle

Peter Vinthagen Simpson · 10 Aug 2010, 13:19

Published: 10 Aug 2010 13:19 GMT+02:00

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As part of the Christian Democrat campaign featuring a 13 point programme "for a more humane Sweden", voters are set to be treated to a series of posters featuring Hägglund boldly staring into the eyes of a buffalo, a gorilla, a hyena, and an ostrich.

"The campaign presents Göran Hägglund taking up the fight for a more humane Sweden. We have been in power for four years and are proud over a lot of things - but just because things have improved does not mean that everyone is well off," said the party's communication head Cina Gerdin to The Local on Tuesday.

Gerdin explained that the party opted to use typical metaphors for the fabled characteristics of animals to illustrate "egotistical" behaviour which the party feels is spreading in Swedish society and argued that "the law of the jungle should not prevail".

"With the hyena we want to show that greed is not rewarded, with the ostrich that one should not put your head in the sand in the face of problems, the buffalo that you can't get ahead with loutish behaviour, and the gorilla to show that threats do not pay."

Party secretary Lennart Sjögren explained at the launch of the campaign on Tuesday that many people regard the Christian Democrats as a "nice, kind party" and that the posters are designed to show a tougher side to party leader Göran Hägglund.

Story continues below…

"It is an ideological campaign. It is a tougher, less orthodox political campaign" Cina Gerdin told The Local.

Peter Vinthagen Simpson (news@thelocal.se)

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Your comments about this article

16:34 August 10, 2010 by zircon
Mirror, mirror on the wall moment for Sweden. That will teach you. Haha...
18:36 August 10, 2010 by Marko2010S
I always find it funny when I hear liars claim that European countries are secular countries while they have Christian political parties, and the funnier part is when you corner them about that so, they lie again and say well, Christianity for us is culture.

It is just funny :)
20:46 August 10, 2010 by mikmak
Which one is Göran Hägglund? Is it the one on the left because it seems to be similar across the posters?
21:11 August 10, 2010 by Kanedaa
Marko2010S - Just because a country is secular doesn't mean it won't have religious political parties, It is part of the freedom countries like Sweden enjoy that allows all political views and parties to have a voice even if you don't agree with their views you have the right to vote for someone else and that is why you should be thankful.
23:03 August 10, 2010 by Great Scott
So he thinks all the Swedes are wild animals.

This reminds me of when John Major though the British people were stupid because they did not agree with him, we all know what happened after that.
23:40 August 10, 2010 by wenddiver
Don't guess he will say how he will change this????? Typical politician.
04:31 August 11, 2010 by Da Goat

I think you are confused about people, country and politicians

does having a Islamic party make your country Islamic?

Having a Christian party just means they have (if enough folk like them) a voice!


love ya great post

not sure about becoming more humane, is it something a Govt can do? or is it something that resides in the hearts of the people?

I just hope people think about these posters and get the message
05:10 August 11, 2010 by wenddiver
Vote for the coalition represented by the right side of the poster, they are obviously the more intelligent.
08:13 August 11, 2010 by pjtaipale
What's bothering people here? I wouldn't vote for Kristdemokraterna even if it was an election that I'd participate, but IMO these posters are well made and they represent some sort of a political idea, relevant for the elections.
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