How to find the Key to Sweden

Can being a foreigner be an asset in Swedish business? A conference organized by The Local and Företagsuniversitetet will help provide the insight you need to succeed in Sweden.

How to find the Key to Sweden

Sweden is one of the most globalized economies in the world. For many international professionals moving here, the widespread use of English and the modern, open and friendly business environment can easily create the impression that there are no cultural barriers to doing business.

It all seems so open, flexible and multicultural – and in many ways it is.

But those tell-tale Swedish traits – business meetings that appear not to come to a decision, consensual decision-making, the summer shutdown – are just the most obvious signs of a unique business culture. Learning how to adapt to this culture can be the key to success.

The Key to Sweden conference, organized by The Local and Företagsuniversitetet, will look at these issues and ask what foreign professionals and businesspeople working in Sweden can do to adapt to the Swedish environment.

Speakers at the conference will include international communications consultant Ken Taylor, who will explain the Dos and Don’ts of Swedish business. Ulf Boman from Kairos Future will look at how Swedes feel about working with foreign colleagues. Also, Elisabeth Tarras-Wahlberg, a long-serving spokesperson for the Swedish royal family, will explain why the monarchy retains such strong support.

Guests at the conference will also hear from leading executive Maria Khorsand, who moved to Sweden from the US in 1987, and has since risen to become CEO of SP Technical Research, with a staff of over 800 and a turnover of over 800 million kronor.

A panel discussion between some of the speakers and other leading entrepreneurs and executives will be followed by a buffet and a chance to meet the speakers and other guests.

The conference takes place at Moderna Museet in Stockholm on Thursday, September 30th.


A full programme for the conference can be found at

Tickets to the event, which cost 2900 kronor, can be booked by sending your details to [email protected] or by phoning +46 (0)8-600 62 00.

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Seven tips for snagging a job at Sweden’s most attractive companies

When it comes to finding a job at one of Sweden's most attractive companies, you need to be on your game, explains Claes Peyron of employer branding experts Universum. He offers seven tips for beating out the competition.

Seven tips for snagging a job at Sweden's most attractive companies

Universum carries out the annual Swedish Student Survey (FöretagsBarometern) on which are the most attractive employers for Swedish graduates.

And of course, attractive employers aren’t only attractive for Swedish students, with foreigners and students from abroad who have come to Sweden often equally keen to get their own foot in the door at some of the top rated companies, which this year included Google, Ikea and H&M (See the full list here.)

“From a foreign perspective, this list should be the first thing a job-seeker looks at,” Claes Peyron, Global Head of Insight at Universum, tells The Local.

IN PICTURES: See the top seven tips here

Universum carries out the 20 minute-long surveys with 20,000 students, focusing on each student’s long-term career goals, the importance of a work/life balance, and the need for good job security. Interviewees are grilled on other factors such as the environments of the companies, their cultural innovation, and hard factors such as salary.

The result is a list of the most desirable companies to work at, a list Peyron believes should be the first port of call for any foreigner in Sweden looking for a job.

“It helps factor in which companies should be the first to approach, which are the most advanced, which are further ahead when it comes to talent managing and sourcing. And this makes for a good indicator of which companies won’t only be looking at Swedish students,” he explains.

And global expansion is good news for foreigners in Sweden, he adds.

“We’re seeing that people with interesting backgrounds are more important for companies nowadays. The world is getting more global and companies are well of it. Diversity is at the top of the agenda, Sweden has gone beyond gender diversity now…it’s all about ethnic diversity,” he tells The Local.

“Companies want to have a great mix of people to represent them, and when it comes to many of the big companies on this list, English is often the language spoken at the offices as well. Knowing your stuff can be more important than knowing the language.”

See Claes’s top seven job search tips here

Oliver Gee

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