Sweden is one of the most globalized economies in the world. For many international professionals moving here, the widespread use of English and the modern, open and friendly business environment can easily create the impression that there are no cultural barriers to doing business.

It all seems so open, flexible and multicultural – and in many ways it is.

But those tell-tale Swedish traits – business meetings that appear not to come to a decision, consensual decision-making, the summer shutdown – are just the most obvious signs of a unique business culture. Learning how to adapt to this culture can be the key to success.

The Key to Sweden conference, organized by The Local and Företagsuniversitetet, will look at these issues and ask what foreign professionals and businesspeople working in Sweden can do to adapt to the Swedish environment.

Speakers at the conference will include international communications consultant Ken Taylor, who will explain the Dos and Don’ts of Swedish business. Ulf Boman from Kairos Future will look at how Swedes feel about working with foreign colleagues. Also, Elisabeth Tarras-Wahlberg, a long-serving spokesperson for the Swedish royal family, will explain why the monarchy retains such strong support.

Guests at the conference will also hear from leading executive Maria Khorsand, who moved to Sweden from the US in 1987, and has since risen to become CEO of SP Technical Research, with a staff of over 800 and a turnover of over 800 million kronor.

A panel discussion between some of the speakers and other leading entrepreneurs and executives will be followed by a buffet and a chance to meet the speakers and other guests.

The conference takes place at Moderna Museet in Stockholm on Thursday, September 30th.

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A full programme for the conference can be found at www.thekeytosweden.se

Tickets to the event, which cost 2900 kronor, can be booked by sending your details to [email protected] or by phoning +46 (0)8-600 62 00.