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Apple's iPad set to land in Sweden in November

Vivian Tse · 28 Sep 2010, 11:33

Published: 28 Sep 2010 11:33 GMT+02:00

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The device has been on sale in the United States since April 3 and has since been rolled out in 19 other markets. The company sold 3 million iPads within the first 80 days of the launch in the US.

"We still do not yet know how Apple will distribute the iPad," Thomas Ekman, mobile operator Tele2's retail director, told newspaper Dagens Industri on Tuesday.

It also remains unclear how much Apple will charge for the devices in Sweden. The base model price is $499 in the US, lower than pre-release estimates.

The arrival of the iPad is good news for Swedish companies involved in making applications for mobile devices.

"We started with a pilot project before the iPad was launched because we knew this was coming," Dinuke Abeysekera, the Swedish head of mobile solutions at IT service company Tieto, told IDG.se.

Tieto got started early with the device, initiating a pilot project with an iPad solution for health care which has been well-received by several Swedish hospitals and will be tested this fall.

However, interest in the new Apple tablet computer comes from many sources, according to Tieto.

"We also work with media companies and companies such as elevator manufacturers that may have daily procedures for sending inspection reports to different places," said Abeysekera.

Story continues below…

Ten employees at Tieto's Swedish operations work on mobile solutions.

Separately, Sogeti, a subsidiary of consulting, technology and outsourcing giant Capgemini, will open an app centre in Stockholm next month employing 10 staff.

That number is expected to double within a year thanks to the explosive growth in smartphones and the interest in the iPad and other tablet PCs, IDG.se reported.

Vivian Tse (vivian.tse@thelocal.se)

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Your comments about this article

12:40 September 28, 2010 by WelshSwede
Nice bit of kit but you look a right plum when using it in public!
13:05 September 28, 2010 by miss79
i bought one month ago n yeah is good...at least i dont have to carry any pen or laptop..like it..planning to buy MP3 under water soon..
13:11 September 28, 2010 by Localer
keep in mind that the ipad is not multitasking, you can't surf and listen to the mp3 at the same time !!

samsung is gonna launch the galaxy tab and hp with slates....better grap those!
13:23 September 28, 2010 by miss79
localer?u mean surf the internet?who said that?
13:46 September 28, 2010 by Octover
No, you can't multitask right now, but the 4.2 update which will add Swedish support and thus will be on the iPad sold in Sweden, or a free update for early adopters, will allow you to listen to the iPod or Spotify while you browse the web.
13:47 September 28, 2010 by RememberAisha
The ipad is pretty much crap.

You are locked into apples walled garden, no USB no multitasking and a whole lot more of "no...".

There's even a website that sprung up because of it, ipadforanicu*tDOTcom (had to sensor the c word for profanity... but you should be able to figure it out)

Dont waste your money on this crap, as mentioned above Samsung, HP and a whole lot of others are coming out with great products, should be out in time for Christmas.
13:57 September 28, 2010 by miss79
mine is fine..no problem..i can use the internet, read news, watch youtube..no problem
14:04 September 28, 2010 by Localer
the ipad youtube is based on html, not flash......
14:46 September 28, 2010 by Bones
Hej ignorant Apple haters! You should get more informed before jumping on a anti-apple, anti-ipad, or anti-iphone bandwagon. My iPad has no issues whatsoever listening to music while browsing the internet! (have you actually even used one?). Multi-tasking will be introduced through the next software upgrade (like the iPhone).

True, there may be other products coming out soon, maybe with USB ports, expansion ports etc but remember, simplicity requires thorough understanding and refinement. The paradox is that it's simpler to create something complex because it's so complex to simplify. All those PC geeks have been screwing around trying to get more out of their windoze boxes for years, just making them more complicated and more unreliable, and also more boxy to look at.

Apple have nailed combining functionality and form to the standard consumer. I personally am a high-use business user and it's already found it's niche in my kit, and also among other company CEO's, CTO's, etc. And they look slick.

I suppose you ignoramuses also bagged the iPhone? Maybe even the iPod too when it first came onto the market and revolutionized the industry? Just get your facts straight and learn to appreciate things for what they are and what role they perform.
15:12 September 28, 2010 by Marko2010S
In a nutshell:

16:44 September 28, 2010 by miss79
bravo bones..like ur words dealing with some ANTI ipad people...cheers
17:09 September 28, 2010 by RememberAisha

We finally agree on something! Thanks for the laugh!

@bones, yep, Apple products are great for morons who dont question what they are given and dont want the maximum out of their purchases.

They also prefer someone else to control what they can and cant do with something they have purchased.

Others prefer to do what they want with that they own - while not paying over a 30% market premium for it.

As for PC geeks, well, if a PC geek wants to change a graphic card to a better one.. he just buys one, if an Apple fanboi wants to do the same... tough luck.

Use the above example for nearly any part in a Mac as theres just not enough space here on TL to list all the parts the above example applies to.

Apple products are shiny, I'll give you that, but what the have in looks they lack in functionality - but what would you know about that? I bet you think apple invented MP3s. Nearly all hardware and features in an apple device were first used in a PC... apple just polishes it and act like they invented it while morons actually think they did.

(PC and Mac (MBP) user by the way - running a pirated version of SL) ;)
19:16 September 28, 2010 by Liquidmonkey
prisjakt is showing the 3G's 32gigger being 8200kr!!!!!

then you'll want to buy a fancy schmancy case + a BT keyboard, a stylish stand, most like an adapter so u can use USB and BANG, you upto 10000 + krs!!!!!


u could just get a laptop which does everything the craPad does and waaaaaaaaaaaaaaaaaaaaaaaaaay more.

seriously, i just don't get it.
20:33 September 28, 2010 by mojofat
@RememberAisha Thanks for the smile!! I love the pc nerds who rant about how apple sucks. You remind me of "comic book guy" from the simpsons. No offense...you really did put a smile on my face.

I've had an ipad for a few months. Bought it in California and then brought it with me to Sweden. It's a fantastic device for certain things, but definitely not a laptop replacement. BTW, you can listen to music and surf the web. At any rate, anyone who thinks that people just buy apple products because they're "shiny" or because apple has some magical marketing voodoo that tricks people into shelling out their hard-earned money aren't really making a serious argument.

I find that my two os x machines far more reliable than any windows machine I ever used. Unix underpinnings...they're solid as a rock. Yes, they have a beautiful, well-designed UI, but I know plenty of hardcore software guys who use os x as their development machines. Almost every engineer at google uses OS X on a macbook pro, and I wouldn't exactly classify them as n00bs. You can use your mac via command line all the time if you want, so I'm not sure what you mean by not having "control". Windows is perhaps the most proprietary company on the planet...they don't even release their BIOS to countries for security reviews. I can script my machine to automate tons of tasks and even script between various 3rd party application. So I'll assume that comment is just uninformed, as the alternative isn't very flattering. The notion that apple has copied the pc/M$ world is patently wrong; in fact, the ipad is but one example of how apple innovates and leads and then the rest of the pc industry plays catch up (commercializing the GUI is yet another...many others though).

But back to the iPad, it's a great machine for consuming content but not really generating. The lone exception is in note taking. I have a bluetooth keyboard that I use and an app called SoundPaper that, in concept, is fantastic...although it needs a few more releases to really work out the right feature list. I have about 200 books on it. It's great for reading, as long as you're not outside in the sunlight (too much screen glare). Why on earth a usb port is a deal breaker is beyond me...that's very '90's. I transfer files wirelessly...I have everything synched across my two computers, ipad, and iphone. Maybe others prefer to spend hours/days twiddling with windows dialogs and troubleshooting, but I don't. I prefer to spend my time being productive and getting stuff done. That's really the market segment for apple products (hmm...and perhaps people who are more successful with the opposite sex: http://tech.fortune.cnn.com/2010/08/11/iphone-users-have-more-sex-partners/). PC/Windows products tend to appeal to: 1) IT admins; and, 2) people who just really don't know any better or don't care. Just my $0.02

Ok, back to your WoW game guys!! ;-)
20:35 September 28, 2010 by Preschool
I love my iPad!

You can listen to music and surf the internet at the same time.

Perfect for reading books, on the treadmill and reading news/playing games in bed!

I bought mine in US for 499 dollars or 3,379 sek ish! I do not need 3g as I have this on the iPhone.

It is not instead of my lovely laptop it is another member of my lovely IT family.

I love my sweet little toys
20:39 September 28, 2010 by mojofat
Almost forgot:

"As for PC geeks, well, if a PC geek wants to change a graphic card to a better one.. he just buys one, if an Apple fanboi wants to do the same... tough luck.

Use the above example for nearly any part in a Mac as theres just not enough space here on TL to list all the parts the above example applies to."

Yes, you are quite uninformed. You do realize macs are based on intel processors right? There are a slew of high-end graphics and video cards available...as well as memory, hard drives, and everything else one can imagine. I have a 4tb esata raid to my mac pro...and I didn't buy any of that from apple. It's like your computer knowledge stopped in 1995. It's 2010 dude! Maybe look around a little...haha. ;-)

BTW, speaking of which you ever listen to a pc? It typically sounds like an overweight single engine prop plane trying to take off a too short runway. Mac pro has a heat sink so well designed that the fans rarely even come on...and when they do (say doing some hard core video or graphics manipulation), it's barely noticeable. Ahhh yes...more of that "shininess" I suppose! After all, pc clones don't care about heat sinks, right?
21:43 September 28, 2010 by Liquidmonkey

be careful who u call ignorant.

ALL, thats right, ALL of my mac friends couldn't tell me anything about a PC or another phone other than the iphone but yet, they brag, shout and always claim their mac, iphone or ipad is the best thing since the wheel.

THAT is the very definition of ignorant and more importantly falls into the sterotype of schmac fanbois the world over.

so please, buy an ipad if you want but don't call other ignorant.

apple is a good company and they make very nice products but lets admit a few things;

they control many aspects of the consumer after they buy their product

they charge 15-30% for any comparable product

and they produced the only phone on the planet that needs a case to work 100% problem free :)

ps, my win7 box kicks ANY schmac machine out there AND its 20% cheaper.
22:29 September 28, 2010 by mojofat
"they control many aspects of the consumer after they buy their product"

I'm curious, what are these many aspects? As a mac user, what would one be forced to use without any other alternative? iTunes? No...there are plenty of other ways to listen and organize your music library (including the very fine, and very free, Songbird). Let's see, what else? Mail? Of course not. TV shows? Movies? You're kidding right? Cloud based synching? No..there are plenty of alternatives there as well.

I'm curious if you can illuminate us to the "many aspects of the consumer" they (apple) control after a purchase. If you're talking about support, then you've got us there...they do provide world class support after the purchase (good luck with your acer or lenovo on that front!).

BTW, I just looked up the current OS prices. Windows 7 Ultimate is 1995sek and OS X Snow Leopard is 319sek. Pretty weird argument to try and make that windows machines are cheaper. Also, TCO (total cost of ownership) debunked the common windows fanboy misconception that apple products are more expensive long ago (http://www.computerworld.com/s/article/9023959/Mac_vs._PC_cost_analysis_How_does_it_all_add_up_).

Of course, it's like someone with a Lexus arguing with someone who drives a Renault. No matter how much data there are, regardless of the facts and real-world experience, the Renault driver will continue to swear by their car even as they're stranded on the side of the road with engine problems and a worthless piece of junk with no resale value.

09:51 September 29, 2010 by Bones
Mojofat, you take the words right out of my mouth, and add in some suberb arguments. It's the same rhetoric time and time again from forum to forum... Why can't we all just get along without having to sh*tcan the other OS? I dunno, but most of the time it's the PC (anti-Mac) folks that arch up initially.

Kind of like, I'm happy being an atheist but don't force my views on religious folks, however they will more often than not attack my views as though they need to prove something to themselves. (Risk of some religious folk highjacking the thread now)

Your arguments are spot on, and I can without doubt say my productivity has hugely increased using products that work.

@ RememberAisha and Liquid Monkey I'm no fanboi, though I do have a variety of Apple products. And I'm no moron, I've been on both sides as a computer (network, software and hardware) technician. I would like to think that before folks sh*tcan someone else or something else, that they've investigated the products honestly and open-mindedly first, but we all know that will never happen. I get the most out of my investment by having all of my kit working seamlessly without having to tweak and fix and code and buy another card etc etc. Pretty much out of the box too.

Mojofat's arguments were well researched and well written though I doubt you even gave them any credit whatsoever. Ignorance is not taking on board information or facts contrary to your own beliefs. I'll admit that I wish the iPad had some more functionality, within apps etc, and that it's not perfect, and at this stage will not replace the laptop. But it fits in my kit nicely, and does what I need it to do simply, nicely, and reliably. More to the point, my productivity is better through it, which in turn makes my life easier, and my wallet a little fatter so I can buy other nice shiny things!
10:23 September 29, 2010 by Sam1
A flexible mind will never like apple product with a not flexible softwares and system, on the other side is Windows 7 pad and samsung LG other Pads they have flexible tons of FREE softwares online.

while Ipad is not flexible not easy to modify not easy to load softwares because they are are expensive and silly.

ppl r fooled by apple
19:23 October 1, 2010 by lel
I agree with Mojofat that the Ipad does not replace the laptop and it is not replacing my laptop for all my USB connectivity work or document processing. We got ours from the US over 2 months ago. Yes, there was a distinct lack of apps for it but there are more everyday. And where it really works is for our big project - building a house. It is endlessly useful for browsing the Web, loading up with architects' drawingd, product specs, pictures of products we want to buy, and we just got 5000 SEK discount on purchases from Bauhaus today. THey have an app on the Ipda which offers you 10% off any purchases. What a bonus!
15:59 October 28, 2010 by Robin Southwells
The 10% discount at Bauhaus sounds cool, and is almost justification in itself for buying an iPad. just got back from Vegas with one myself.

As the owner of an iPad, Android Tablet and Android phone, and as an (IBM) Unix specialist, I can appreciate arguments for both open and closed environments.

I will however say that in anything you must weigh the options and buy/use, whatever it is that suits your needs best, be they function, form or price. If people make different choices, they do so based on their knowledge, experience and needs, then that is their choice, even if its not correct from your view.
12:41 May 16, 2011 by lisa70
I soooo love my iPad and all that you can do with it. I use it to surf the net and listen to music most of the time- I guess thats what most people use it for! I have a couple of apps I use quite a lot - Epicurious..am a foodie :), Freephoo (http://itunes.apple.com/se/app/freephoo/id411865638?mt=8&ls=1) for voice calls and Pandora for radio.

I'd love if anybody could let me know of any more interesting apps :)
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