Apple's iPad set to land in Sweden in November

Vivian Tse
Vivian Tse - [email protected]
Apple's iPad set to land in Sweden in November

Apple plans to launch its iPad tablet computer in Sweden in November, according to media reports, but the company's choice of mobile operator remains unclear.


The device has been on sale in the United States since April 3 and has since been rolled out in 19 other markets. The company sold 3 million iPads within the first 80 days of the launch in the US.

"We still do not yet know how Apple will distribute the iPad," Thomas Ekman, mobile operator Tele2's retail director, told newspaper Dagens Industri on Tuesday.

It also remains unclear how much Apple will charge for the devices in Sweden. The base model price is $499 in the US, lower than pre-release estimates.

The arrival of the iPad is good news for Swedish companies involved in making applications for mobile devices.

"We started with a pilot project before the iPad was launched because we knew this was coming," Dinuke Abeysekera, the Swedish head of mobile solutions at IT service company Tieto, told

Tieto got started early with the device, initiating a pilot project with an iPad solution for health care which has been well-received by several Swedish hospitals and will be tested this fall.

However, interest in the new Apple tablet computer comes from many sources, according to Tieto.

"We also work with media companies and companies such as elevator manufacturers that may have daily procedures for sending inspection reports to different places," said Abeysekera.

Ten employees at Tieto's Swedish operations work on mobile solutions.

Separately, Sogeti, a subsidiary of consulting, technology and outsourcing giant Capgemini, will open an app centre in Stockholm next month employing 10 staff.

That number is expected to double within a year thanks to the explosive growth in smartphones and the interest in the iPad and other tablet PCs, reported.


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