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Halloween blood drive scares would-be donors

TT/The Local · 5 Oct 2010, 08:48

Published: 05 Oct 2010 08:48 GMT+02:00

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"Give blood! See blood!", was the message of the campaign launched by the local health authority, but upon learning the message had the opposite effect, the campaign has been withdrawn.

"We just have to realize that we made a big, big mistake," said Jan Kronar at Sahlgrenska University Hospital in Gothenburg.

The intention was good and a lot of thought went into the Halloween-themed campaign, but the results were not quite as positive as hoped.

An advertising bureau was hired for the campaign and came up with the idea to send out an unaddressed A4 sheet of paper adorned with the simple message "Give blood!, See Blood!" to 30,000 households in the Gothenburg area.

The message however missed its target among some, with 20 to 30 people getting in touch to register their anger at how threatening and frightening the text was.

Not least, it was pointed out, with the recent highly-publicised murders in the city in mind.

"We did not think, we apologise, we have learned from this and have done a complete u-turn," said Jan Kronar.

The Droppen (the drop) blood campaign will now suspend all activities and go back to the drawing-board.

Story continues below…

Jan Kronar was unable to details how much money the campaign has used and thus wasted, but said that it is not a significant amount.

TT/The Local (news@thelocal.se)

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Your comments about this article

09:39 October 5, 2010 by jwlundgren
That's a shame. I think it's great! More paranoia at work.
09:53 October 5, 2010 by "green Swede"
Got one through the post,plain white envelope no address,one sheet with the words give blood printed 100 times in old typewriter type,first thought it really strange then thought it was kids,but finally notiiced some web addresses.they defenitely missed the mark with this one.
14:31 October 5, 2010 by RememberAisha
At least they admit they made a mistake and publicly apologized.

They are working towards a noble cause, I say forgive them and move on... and donate blood, you may save a life or many.
16:02 October 5, 2010 by DerDeutsche
would The Local (or someone else) mind posting a scan of the letter?
17:06 October 5, 2010 by facetedjewel
Gosh, that image looks familiar. 'True Blood' anyone?
23:04 October 5, 2010 by mikewhite
Yes, it sounds boring, but I think they should just concentrate on letting people know they can help save another's life with a gift. If you don't buy into that then there's no point going weird to persuade you.
06:38 October 6, 2010 by futureishere
How about, "Learn Swedish. Give blood."
15:43 October 6, 2010 by msaliassweden
BOOOOOOOO!!!! HOOOO! To those who were upset about a silly letter.

If they were in America I am sure they could have sued for mental damage... lol

Gosh, it's hard to be human these days and make mistakes.

I actually thought it was quite funny to "Give blood, See blood!"

Great Halloween campaign!

@facetedjewel: Just because it's a bloody mouth doesn't mean "True Blood" I am sure lots of movies before "True Blood" era had bloody vampy mouths. LOL Besides the image above doesn't have fangs...
17:03 October 6, 2010 by facetedjewel

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