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Swedish 'porn king' touts sex video hotels

The Local · 9 Nov 2010, 08:18

Published: 09 Nov 2010 08:18 GMT+01:00

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"The important thing is to go all the way -- not halfway or a third of the way. Imagine how they were laughing at Steve Jobs and Bill Gates when they came up with their own ideas," Milton told the New York Post on Friday.

Milton envisions opening up to 100 five-star swingers hotels where guests can stay for free in exchange for allowing his company Private Media to film them.

He estimated that a single hotel could generate $43.8 million annually in subscriptions to spectators watching at home.

However, Milton is emphatic that the hotels appeal to a wide audience after having initially conducted "field research" at more than a dozen swingers' clubs around Barcelona where he currently lives.

"It has to be a hotel for non-swingers as well -- not super-explicit where everybody's running around naked. That takes the style and class out of it," he said.

Milton is currently in the middle of a legal battle to maintain control of the company. He heads to court next week in New York to face a creditor trying to oust him from the board of Private Media at its annual meeting on November 18th.

The New York State Supreme Court will determine whether the creditor has a right to a number of voting shares, which Milton claims have already expired under a six-year statute of limitations.

Milton is also fighting allegations from former business associates that he borrowed more than $10 million from the company without repaying the funds.

However, Milton is so confident of victory next week, he is already looking into launching licensed merchandise in the future, including sex toys, condoms, lubricants and energy drinks.

Milton, also known as Berth Milton Jr., is the son of Berth Milton, who founded Private, the first commercial full-colour hardcore pornographic magazine in 1965.

Story continues below…

After initially vowing to never get into the porn business, the younger Milton eventually took over the publicly traded company in 1991.

Milton was an early adopter of the DVD market, investing millions to film X-rated versions of classic movies at exotic locations before losing ground to free internet porn.

Looking ahead, Milton also foresees the porn industry muscling into more mainstream outlets.

The Local (news@thelocal.se)

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Your comments about this article

09:10 November 9, 2010 by mojofat
Interesting idea. I love this line, "That takes the style and class out of it..." yes..indeed.
09:54 November 9, 2010 by byke
When testifying in court, maybe he will cum clean.
11:18 November 9, 2010 by JHD
Based upon the context of this article, I seriously hope byke meant to write cum clean.
11:19 November 9, 2010 by Luckystrike
Not really a new idea....just a pimped up version of mikesapartment(dot)com
11:32 November 9, 2010 by Rishonim
There are so many people in Sweden horny for attention so I am sure this business idea will do very well. The fist airing should be a 70 year old grand parent getting it on.
12:19 November 9, 2010 by Syftfel
Is nothing sacred and private anymore? The liberal notion that 'anything goes', in my opinion, has a destructive impact on society, and promotes the degradation of women and children as inanimate objects rather than human beings. It is, in part, this misguided idea that has turned Sweden into the moral sewer it is today, politically and societally. I hope someone can quickly find a law, or create a new one, that will stop this idiot from proceeding with his Sodom and Ghomorra filth!
12:20 November 9, 2010 by Swedesmith
His next business idea will be to open a farm and let tourists watch the animals have sex....or maybe join in.
12:40 November 9, 2010 by wenddiver
A revolting little man, who degrades and cheapens the dignity of the human race. A low grade, cut rate pimp, peddling filth to the morally sick.
13:21 November 9, 2010 by zooeden
Aha, yeah, whatever, sodom and ghomorra hahahhaha, revolting little man, nothing is sacred anymore.... Is good to hear your opinions people are allowed I think, or to do whatever with their lives or???

There are way far more atrocities going on in the world rather than exhibitionism, do something about those matters (if matters to you moralists) If not is all in the wind...
14:49 November 9, 2010 by eZee.se
While I am in no way taking up for "this little man" - there is no denying that a person watching porn and ummm, satisfying himself is far less likely to go out and rape someone to satisfy himself.

There was a study on this, unfortunately I dont have a link but I'm sure Google can help.
15:18 November 9, 2010 by Tanskalainen
My Mom and I will check in soon.
15:19 November 9, 2010 by byke
If I was 10 years younger I would have been up for it.
15:36 November 9, 2010 by hogar2010
His idea about hotel can function only if he doesn't expect professional porno stars in his hotel. If he gives freedom to people who sleep, he will make just amateur porno videos (and don't forget that some actors will finish very fast:). And what is with minors, under age people? Can they sleep there?
15:44 November 9, 2010 by Rishonim
@byke.. You can use the blue pill you know?
16:00 November 9, 2010 by TonyDarke
It is funny that people talk about thing not being sacred any more. What do you mean by sacred? Surely not the outdated religious androcentric ethical framework that allows male priests to abuse children without fear of reprisal? Religion and its so-called ethics have done nothing exepct bring terror and destruction to our world, from the crusades to our mdoern age. So what if Berth Milton openes hotels for consenting adults to perform in front of cameras for free? No one is coerced, and no one is unhappy. The hotel guest gets what he wants and the internet viewer as well. I for one cannot see the harm in it.
16:40 November 9, 2010 by izbz
If they don't mind doing it on Paradise Hotel (most proablely aired in Scandinavian countries) mayb they would be more famous in internet. Whole wide world exposure.....Might even get porn contract from all over the world.
16:45 November 9, 2010 by byke
@ Rishonim

LOL ... thats not the problem .... marriage, kids, and middle age is ;)
17:56 November 9, 2010 by zircon
Sweden becomes more arrogant every day.
18:11 November 9, 2010 by NYCFreddie
I wonder, will it be a Ritz-Carlton or Four -Seasons property?
19:24 November 9, 2010 by Ivar av B.
I susspect that guy has very insane intentions... not just further pornographization of the internet...

Is he going to supply those internet movies with the real names of the persons involved? He can get the names from book-in information and credit cards...

Lust imagine kids ggogling their parenst and grandparents names in school and.... and discussing what they see with friends, at home...
20:02 November 9, 2010 by pnf2010
This could become VERY embarrassing...particularily if the wrong people view your video!
20:36 November 9, 2010 by facetedjewel
What I'm imagining, Ivar av B., is that you really wish there was an 'edit' function . . . huh, Mr. Creepypants? Proofreading is always a good idea.
22:59 November 9, 2010 by EP
If only the Swedish girls were as pro-porn as this man is. Good on you Milton. But could you include some Swedish birds in your future films? They are supposedly liberated after-all.
00:34 November 10, 2010 by Swedesmith
Hey Milton, you can stay free at my house if you agree to have sex with granny.
00:51 November 10, 2010 by Essjay
Well to be honest he,s lost the window of opportunity !

Sex does not get better in a 5 * Hotel , probably just as good in a B&B or on the beach ,on the stairs , except you don,t get condoms on your pillows or a film crew upon your arrival !

Actually he is reasonably clever , a good amateur movie could make him a lot of money on the porn market , maybe £5000 for sale ,copyrights ,downloads etc but just because it is in a 5* hotel will not necessarily provide the best performance that is also the justifications for a free room !

Imagine Reception in the morning on checkout !

Well Mr and Mrs Smith ,your bill for the weekend is 10,000 kroner

What ,we had full blown sex , did the Karma Sutra ,even the Camera man joined in .

Well that would explain Sir , why the movie was incomplete ,afraid to say your multi gang bang night resulted in a large mini-bar bill which I forgot to add to your bill as well as all the toys hired ,of which one was damaged beyond repair as well as one of the beads missing on another !

Sorry Sir , Sex in the foyer was a September promotion !

Just a few of the problems ahead !

Now anyone can take his idea ,do it in a 1* Hotel ,get the same returns but no-one knows about it !
03:01 November 10, 2010 by MarkinBoston
There are free clips all over the internet of amateurs having sex in motel rooms.

Or t least I read about it somewhere.
03:27 November 10, 2010 by volvoman9
Hard to say if this will succeed. Sexual tastes are indeed a diverse and strange subject. Perversion is it's own reward.

Thanks to the posters who have indicated a more liberal( read realistic) view toward sexual mores. Despite the preoccupation that moralists find in the denial of personal sexuality in humans somehow posing as virtue; it is only by acceptance of this reality that we may have a healthy discourse and behavior toward the undeniable power that sex has over human kind.

It is also undeniable that the individuals who deny or repress their sexuality are more often the ones who tend toward deviant behavior. The proof of this is too well documented to deny. Religion is no more than clever crowd control in this sphere. It's role in suppressing desire has only served to create the dis-functionality that is modern human sexuality.

Remember: the young lad chastised with impending blindness by his mother when caught masturbating asks if he may continue with the practice until he needs glasses.
15:18 November 10, 2010 by Swedesmith
Can't The Local increase the font size here, I can barely see to read this....
17:32 November 10, 2010 by Tanskalainen
@Swedesmith That's because you have squirted yourself in the eye. By the way, do you have a picture of GRANNY?
22:10 November 10, 2010 by hexagon
Wow, forget big brother watching, how about the entire world is watching. I think it's creative and I'm sure some people are more than willing to literally jump on top of this, I for one wouldn't but like I said I'm sure a lot will.
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