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Sweden opens first-ever cinema for dogs

Vivian Tse · 7 Jan 2011, 14:21

Published: 07 Jan 2011 14:21 GMT+01:00

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The initiative is part of the 2011 Swedish Pet Fair held in Stockholm's Kistamässan in the hub of Sweden's telecommunications and IT industry.

"To our knowledge, this is the first time that dogs have been allowed to attend a movie screening. Of course, all pets are welcome," Gerd Lindén, project manager at the Pet Fair, said in a statement last month.

"As long as it is the family's best friend, we promise not to discriminate against moviegoers and welcome both reptiles as well as fish in aquariums," he added.

The dog-friendly movie theatre kicked off on Thursday afternoon at 1pm with a screening of the film Marmaduke, which features a Great Dane in the lead role and was released last year.

The dog cinema is open throughout the Pet Fair, which began on Thursday and ends on Sunday. Screenings of the film are at 12.30pm and 3pm every day. The Pet Fair is open from 10am to 6pm.

Tickets for the dog cinema are included in the admission price to the fair and are available on a first-come, first-served basis. The cinema seats about 200 people and 200 dogs. Other pets are welcome, but visitors are asked to pre-register pets with special needs.

"A pet is a family affair and for dog and pet owners, it is obvious that they must find things to do together," said Jenny Dybeck Strömbäck, marketing manager at 20th Century Fox Home Entertainment in Scandinavia.

"Often, this means that one may be excluded from many fun activities, such as going to theatres, museums or restaurants. We are changing that now," she added.

The film is open from all ages, including viewers with four legs. The cinema will not sell popcorn or soft drinks as usual, but owners can buy dog biscuits and treats for their four-legged friends.

The dog cinema is a collaboration between the Pet Fair and 20th Century Fox Home Entertainment, the studio behind Marmaduke.

The film is based on a popular American comic strip from the 1950s about an unusually large Great Dane. The Swedish premiere of the film on Blu-ray and DVD is on Wednesday.

Story continues below…

According to an American Kennel club survey, 87 percent of all pet owners say their pets watch TV. Research has also shown that dogs, as well as certain other animals, can actually watch TV.

They do not perceive the image as humans do, but can react to certain elements. Experiments show also that dogs have the ability to see shades of colour and not just in black and white.

Vivian Tse (vivian.tse@thelocal.se)

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Your comments about this article

15:42 January 7, 2011 by UScitizen
sounds like Stockholm is going to the dogs.........
16:36 January 7, 2011 by Texrusso
I prefer dog restaurants.
16:45 January 7, 2011 by Swedesmith
Now I have to worry about more than gum under the seats.
16:52 January 7, 2011 by VicTaulic
Who cleans up the poop? It's dark in there.
17:49 January 7, 2011 by jjoensuu
"The cinema will not sell popcorn or soft drinks as usual, but owners can buy dog biscuits and treats for their four-legged friends."

Well that will not be so fun for the owner.
18:53 January 7, 2011 by Sherian Elizabeth
Just another reason why I love Sweden, so wish I could live there instead of here in chicago. Love a people that love their pets!
20:44 January 7, 2011 by Arturio
would not surprise me to know that soon will open a porn cinema just only for dogs.
21:09 January 7, 2011 by superturbo
I think I'd rather eat my dog (if I had one) :P
21:52 January 7, 2011 by delfinita
Here in Switzerland i can bring my dog to restaurants. Its convenient for us, but i wonder about the other guests. Apparently its widely accepted and it makes life easier. I wish we could do that in Sweden!
22:31 January 7, 2011 by dizzymoe33
And what about people who are allergic to dogs and animals with hair and feathers? So that means someone like me would never be able to go to the movies again because of this. Only seeing aid dogs should be allowed in places where it is necessary but otherwise leave them at home where they belong. Just what I want to do go to the grocery store and use a shopping cart where a dog with a dirty a** and probably has worms has been sitting and get all that all over my groceries.
22:37 January 7, 2011 by Kalyissa
dizzy I doubt this will go in to all cinemas so you don't need to worry, its only a certain cinema.
01:03 January 8, 2011 by GLO
I wworry that dog farts could ruin love scenes....
01:07 January 8, 2011 by Daniel Hynes
I can just imagine the smells, yuk.. And before anyone kicks off, I like animals..
02:13 January 8, 2011 by blursd
So, if it's a dog cinema do they only show movies in black and white ...?
02:51 January 8, 2011 by bow290
nice one there blur... and i agree with Dizzy! that "one" cinema wont last long... the fad will fade out and they will shut it down!

as 4 dogs at restaurants? there should b a law against it! i dont know ur dog, is it clean, friendly etc...!?

and yes! i have owned dogs... but they settled for the park
02:57 January 8, 2011 by Wireless.Phil
blursd, why not read the article?

""dogs have the ability to see shades of colour and not just in black and white.""
03:45 January 8, 2011 by BigBilly
What about cats, uh?
04:08 January 8, 2011 by GLO
How about I bring a few pet snakes ???
12:12 January 8, 2011 by johnny1939
I can see dogs that do love to go w/ their owners everywhere. I wonder if snakes and gerbils would enjoy it. Can you imagine a pet python getting lost in the dark?
19:23 January 8, 2011 by einsteins monkey
Did you know that many to most people in Sweden carry health insurance on their dogs? Dogs are NOT put on long wait lists for medical care. Dogs are NOT denied care. Dogs are allowed to recieve health care throughout all of Sweden, instead of just one län. Dogs receive far better care for many of the same diseases which we lowly humans suffer. It's great to be a dog in Sweden!!! :)
22:22 January 8, 2011 by Smartone
Don't listen this anymore ''Who let the dogs out?'' otherwise you may violate the dogs rights and their freedom of entertainment in Sweden!!!!! LOL :)
00:11 January 9, 2011 by landofthesheeple
Yeah, what about the cats? They have rights too...

99% of Domestic Cats are good, but 99% of the ones that Hiss, Scatch and Spray, are Alley Cats : ) lol
00:58 January 9, 2011 by William Sachsen-Coburg-Gotha
Barking mad!!
14:02 January 9, 2011 by Syftfel
I wonder if certain commentators in this forum will be found in the audience?
05:03 January 10, 2011 by OnessOfMankind
Its so sad in Winter to see those dogs which are not meant for Swedish weather sit and wait freezing outside while their owner is enjoying lunch dinner beer whatever in the warmth of the restaurant.

They should make special places for dogs to stay during winter.
06:22 January 10, 2011 by soultraveler3
If it's freezing cold out people should have sense enough to leave their dogs at home. It doesn't hurt animals to be by themselves for a few hours. I do agree with you OnessOfMankind, I hate seeing dogs chained up outside restaurants and stores (for more than a couple mins) during the winter. Ideally, you'd have a house with a dog door and a fenced yard but with so many living in apartments that isn't always possible.

In the states you can bring your dogs to many restaurants when their outside seating is open. They're not allowed inside for health reasons but many places will allow them to be with you at outside tables if they're well behaved.

Dog movie theaters would be cute for about 10 minutes, then the noise, drool and smell would probably become too much. Cute, but maybe an outdoor movie screening during the summer would be a better idea though.
07:21 January 10, 2011 by flintis
Bad enough with doggy hair dressers, some people need to get a life!
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