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Michelle Obama wears $35 H&M dress on TV

The Local/vt · 12 Feb 2011, 12:13

Published: 12 Feb 2011 12:13 GMT+01:00

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The wife of US President Barack Obama has won praise after departing from her usual upscale designer fashion style by appearing on NBC's Today show on Wednesday in H&M.

"Very nice and flattering that Michelle Obama, who has such an unfailing sense of style, blends H&M into her closet. We take it as a compliment," Charlotta Nemlin of H&M's press section told newspaper Expressen on Friday.

Obama wore a $34.95 (299 kronor in Sweden) navy blue dotted dress on the show. The dress appears on the company's website as "in stores now," but it appears that is not the case in a number of US outlets.

According to the Obama fashion blog mrs-o.org on Thursday, stores in both Detroit and Boston were fielding numerous calls looking for the dress even after they had sold out.

Obama's stylist modified the dress by adding sleeves. In addition, she wore a thicker belt around the waist with the ensemble instead of the red sash that accompanies the dress.

Story continues below…

According to Expressen's fashion expert Emma Danielsson, Obama's decision to wear a Swedish label is "fantastic publicity" for H&M. Recently, the First Lady has come under fire from the fashion industry for not exclusively wearing American labels and designers.

This is not the first time Obama has stepped out in H&M. While campaigning for her husband's presidential campaign in 2008, she wore a striped maroon, black and white tank dress, also retailing for $34.95. The outfit reportedly made her appear more accessible to many American women.

The Local/vt (news@thelocal.se)

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Your comments about this article

12:25 February 12, 2011 by byke
"Obama's decision to wear a Swedish label" I smell BS.

Hello Sweden, do you have our prisoner yet?
12:29 February 12, 2011 by Arturio
maybe her husband is so stingy to give few money to buy clothes
12:42 February 12, 2011 by HYBRED
Nothing like setting an example to buy American goods.
12:43 February 12, 2011 by big5
@byke: This isn't about 'nam, Walter.
12:45 February 12, 2011 by logi
i think she is just fabulous in the dress, and it has nothing to do with designer but choice.
12:50 February 12, 2011 by HYBRED
She could have probably got the same dress for half the price at Wal-Mart.
12:51 February 12, 2011 by Already in use
She actually bought it for $2,000 in an NYC designer store which made $1,965 in that transaction ;-)
12:52 February 12, 2011 by Dr. Dillner
Looks like some frumpy house dress.
12:53 February 12, 2011 by William Sachsen-Coburg-Gotha
This is news because..............?
12:56 February 12, 2011 by Great Scott
Is this the best The Local can report? Who cares what the first lady is wearing, maybe The Local should focus on what the likes of Bildt and Borg are wearing, they look like a couple of tramps.
12:59 February 12, 2011 by calebian22
The bigger story is that she bought her skirt at the tent and awning shop to cover her enormous caboose.
13:20 February 12, 2011 by Just_Kidding
Nothing is worse waste of time than the fashion and talking about fashion.
14:35 February 12, 2011 by Swedesmith
More cushion, less pushin'.
15:13 February 12, 2011 by philster61
Wonder if H&M will giver her a commission.
15:58 February 12, 2011 by Argentina84
Michelle was just trying to show that you can be fashionable without spending a lot of money. :)
16:24 February 12, 2011 by UScitizen
@ William Sachsen-Coburg-Gotha

Must be news..... look at all the attention and comments on The Local
17:24 February 12, 2011 by BobWas
Did she wear the dress with her $700 "gardening sneakers"?
17:40 February 12, 2011 by blue12345765
Wow it is crazy but people are selling this H&M dress on ebay!!! Under the search feature on ebay you can run a seller search for the two people that are selling them:




It is crazy but I guess that this is the dress to have and since the stores are out ebay is the only way to get it!
22:36 February 12, 2011 by mikewhite
Added sleeves ?

But she has the right to bare arms !

Boom-boom !
22:55 February 12, 2011 by Authentica
So her stylist added sleeves and replaced the sash with a belt..she actually redesigned the whole thing. Nothing H&M should be bragging about..
00:04 February 13, 2011 by princeally
i think is not necessary to publish such story, wait a minute, or may be is becoz H&M is a swedish company? lol..then boaring story THE LOCAL
03:54 February 13, 2011 by Douglas Garner
The worst thing about this story is that I actually sat and read all the comments
04:14 February 13, 2011 by Larry Thrash
She does have some style, but not as much as Laura Bush. It's good for H&M (I guess) but not much to talk about.
10:01 February 13, 2011 by voidplay

nice pun indeed :-)
13:07 February 13, 2011 by zooeden
oh my god this is so boring!!!
17:59 February 13, 2011 by Rebel
Total PR stunt to make her look like "one of the common people." You think the Obamas don't use focus groups that give insights into what they should wear, where pics should be taken of them and what words they should use?
18:09 February 13, 2011 by Arturio
I think it is not a problem to mix races but I think we should not ever mix cultures
22:20 February 13, 2011 by RitaPita
Of course, you all know that she has a stylist who decides and picks out everything for her. For all she knew, they could have told her it was Versace...
06:57 February 14, 2011 by Matewis
Why are we surprised this is news?

The Local likes to report on the activities of Swedes everywhere, even though the activities in question are trivial and has no effect on Swedes still in Sweden.

It just goes to show that after being here for 2 years now I still don't have a clue about the Swedish mentality....
14:59 February 14, 2011 by loudasthunder
Goes to show that You can learn something new everyday by reading the local.

I didn't know american muslims shop at H&M.

Good PR : )
15:06 February 14, 2011 by Jes
Is this the same dress some bloke was wearing on Melody festival ?
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