With a nationwide casting call underway in the US, Swedish producers have put the shout out for fun, outgoing Americans with Swedish ancestry to participate in a new reality television series “The Great Swedish Adventure.”
The series seeks to take Americans, who have even the tiniest fraction of Swedish lineage, on a journey throughout Sweden to discover the land, the culture heritage and their roots.
“It’s Americans who come here and seek their origins. Their experiences and surprising encounters with our culture also will reflect the image of Sweden,” Mathias Engstrand, Entertainment Manager for Sveriges Television (SVT) told the Metro newspaper.
Chosen participants will travel to Sweden and compete in extreme cultural challenges to discover their roots while trying to win the grand prize: meeting their Swedish relatives.
“The Great Swedish Adventure” will be shot and broadcast in Sweden and potentially other countries as well.
The show will be produced by Meter Television, producers of the Swedish version of “American Idol” and “Minute to Win It.“
“It’s sort of like ‘The Amazing Race’ with a ‘fish out of water’ hook,” Christer Åkerlund, producer of the project, said in a statement.
From 1846-1930, about 1.3 million Swedish people immigrated to America in hopes of building a better life for their families.
According to US Census data from 2000, about 4 million Americans claim to have Swedish heritage.