• Sweden's news in English

Saab rolls out futuristic concept car in Geneva

TT/The Local/kh · 1 Mar 2011, 18:13

Published: 01 Mar 2011 18:13 GMT+01:00

Facebook Twitter Google+ reddit

A sleek, futuristic sports car with butterfly doors emerged when Managing Director Jan Åke Jonsson, Chairman of the Board Victor Muller, and Chief Designer Jason Castriota pulled back the veil today at the one of the world’s most important auto shows.

“Here we have taken many new twists," said Jonsson, modestly, as he stood in the crowd after the press conference.

The PhoeniX’s ‘aeromotional’ design theme is inspired by Saab’s aviation roots and draws expression from Ursaab, the prototype designed by aircraft engineers that spawned Saab’s first generation of cars.

The new concept car showcases Saab's ideas for its future.

Much of the technology, such as the electric wheel drive, will appear in the new 9-3, which hits the market next October. However, some elements, like the butterfly wing doors, will remain as concept only.

Jonsson believes that the PhoeniX concept design reinforces Saab's trademark of sporty and different.

“Customers are buying a brand that they want to associate with themselves ," he told the TT news agency.

Behind the podium stood Russian financier Vladimir Antonov. Antonov will take over Spyker sports car and wants to own Saab.

Meanwhile, back at home, sales of Saab’s 9-5 aren’t as slick.

Thus far in 2011, Sweden’s list of top selling models ranks the 9-3 in the ninth spot while the new Saab 9-5 sits at a low 44.

In fact, the car company sold more of its 13-year-old 9-5 model during February of last year than what the new model has sold this year.

The Saab 9-3, with its 2002 introduction, supports Saab's sales.

In February, Saab rolled out 707 new vehicles in Sweden, which is 35 percent more than last year's bleak February.

But Jonsson thinks the numbers are fine.

"Our numbers went up by more than twice as much as the market in general and

then those numbers show registrations in February so that means those cars were ordered in December and January. During February we have seen new orders increase dramatically,” he told TT.

Last autumn Jonsson announced a second shift would be needed by year end at the factory in Trollhattan.

Story continues below…

But now he would say when this additional shift would start.

“I have to get back to you on that,” Jonsson told TT.

Both he and Victor Muller point out that Saab has managed to cut costs so much that it has allowed the company to do more than what was originally laid out in the business plan.

“The business plan is a living document, " Jonsson said to TT.

At the Geneva Motor Show, Saab introduced three new cars, including the new PhoeniX concept car, a jubileum cabriolet and a refreshed green 9-3.

TT/The Local/kh (news@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

21:15 March 1, 2011 by GLO
This what the market wants. Build a car people can get excited about. Now what about the price????
23:05 March 1, 2011 by Great Scott
It looks like something from the 50's, not sure if it's the front or the back. I bet it was designed by Flash Gordon.
00:39 March 2, 2011 by MarkinBoston
Ever notice how concept cars always look the same, no matter what year it is? The "Car of the Future" is the same now as it was forty years ago - the rocket sled look. Now look around you - does your car look like a rocket sled?
03:35 March 2, 2011 by repat_xpat
When I worked at SAAB, there were several key engineers who made the projects work. I see from Linkedin that most have left the company. I hope there is a future for SAAB, but I doubt it.
10:07 March 2, 2011 by HeilNizar
Nothing futuristic, it looks like wrinkled old woman.
18:22 March 4, 2011 by Archie1954
SAAB is an iconic marque and it would be a tragedy if it was lost to the world. The new sedan designs are masterful and different from any other automobile manufacturer, a definite plus. Swedish vehicles are known world wide for their strength and versatility.
Today's headlines
Gothenburg 'one of Europe's most segregated cities'
An Isis flag in Kirkuk, Iraq. Photo: Uncredited/AP

One in ten school students in Gothenburg's north-eastern suburbs sympathize with religious extremist organizations, according to a survey.

Julian Assange
Sweden won't suspend Assange warrant for funeral
Assange has been in the Ecuadorian embassy in London since 2012. Photo: Alastair Grant/AP

The WikiLeaks founder has requested a temporary suspension of an arrest warrant so he could leave the Ecuadorian embassy in London for the funeral of his mentor.

Swedish football diehard who went viral doesn't get the fuss
Possibly the most dedicated fan in the world. Photo: Patric Söderström/TT

A picture of Gefle IF celebrating with the only fan to make a 1164km round trip to see them has gone viral. The Local spoke to the diehard in question.

'I want to see women priests in the Catholic Church'
Archbishop Antje Jackelén meeting Pope Francis earlier in 2016. Photo: L'Osservatore Romano/AP

'I told the pope last year during a speech it is time to no longer speak for women about women, but to speak with women,' Sweden's Archbishop says.

Sweden one of world's easiest places to do business: report
A meeting at a Stockholm office. Photo: Simon Paulin/imagebank.sweden.se

It is easier to do business in Sweden now than it was last year, according to a World Bank report.

This Swede has built a procrastinator's dream
Anders Åberg has built a website that allows you to hear what’s going on above the Earth. Photo: Personal & NASA

Ever wondered what's going on in the sky above the earth and in space? Now you can hear for yourself.

Presented by Malmö Tourism
Seven reasons why Malmö is the football capital of Sweden
Players from FC Rosengård, Sweden's most successful women's football team. Photo: Hangsna

It’s official, and anyone who tells you otherwise is wrong.

Fake police car driver seized after confronting real police
File photo of a police car. Photo: Johan Nilsson/TT

Three men in a fake police car were left red-faced after they tried to stop a man in southern Sweden who turned out to be an off-duty officer.

This tiny bird can fly for ten months straight: scientists
The common swift while not in flight. Photo: Madis Veskimeister/Wikimedia

Swedish scientists have found that this bird stays in the air for almost a year without landing.

Why the Pope is visiting Sweden next week
Pope Francis in the Vatican. Photo: AP Photo/Alessandra Tarantino

Pope to nail reconciliation agenda to Lutherans' door in southern Sweden.

Sponsored Article
Top 7 tips to help you learn Swedish
People-watching: October 26th
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
Sweden cuts 2016 refugee forecast
Is Game of Thrones coming to Sweden?
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
One expat's strategy for making friends in Stockholm
Property of the week: Kungsholmen, Stockholm
Sponsored Article
Nordic fashion in focus at Stockholm University
Will Swedes soon be looking for fairtrade porn?
The Local Voices
'I simply don’t believe in nationality'
Why we're convinced Game of Thrones is based on Sweden
Sponsored Article
Stockholm: creating solutions to global challenges
People-watching: October 21st-23rd
Sponsored Article
Last chance to vote absentee in the US elections
Fury at plans that 'threaten the IB's survival' in Sweden
Analysis & Opinion
Are we just going to let half the country die?
Sponsored Article
This is Malmö: Football capital of Sweden
Angry elk chases Swede up a lamp post
Sponsored Article
Where is the Swedish music industry heading?
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
People-watching: October 20th
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Swedish for programmers: 'It changed my life'
Swede punches clown that scared his grandmother
Sponsored Article
Stockholm: creating solutions to global challenges
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
Where is the Swedish music industry heading?
Swedish school to build gender neutral changing room
Sponsored Article
One expat's strategy for making friends in Stockholm
People-watching: October 14th-16th
Sponsored Article
Nordic fashion in focus at Stockholm University
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available