Every third Swede plans a foreign holiday this summer with destinations such as Antalya in Turkey and Mallorca in Spain among the perennial favourites, according to a survey of Swedish travel habits compiled by Novus Opinion and published by travel agent Ticket on Wednesday.
Ticket reports that its bookings for the summer have increased by 10 percent on last year and big city getaways are becoming increasingly popular, even during the summer months.
“You could say that these statistics show that the good times have returned to the travel industry, on the back of a general economic upturn,” Martin Durnik at Ticket told The Local on Wednesday.
Ticket has noted that the US is firmly in favour with Swedish travelers this year, with bookings to New York increasing by 70 percent, while bookings to the US as a whole up by 50 percent.
“I think there is a pent up demand among Swedes to travel to the US. Swedes like the US and want to travel there and the strong krona has made this more affordable,” Durnik said.
Ticket notes that after a period of cautious spending on travel and tourism and one of the harshest winters on record, Swedish consumer confidence is on the up and Swedes are regaining the travel bug.
“We clearly note that Swedes want to get out and travel in the summer after the record cold winter which we have had… many people are choosing longer trips and after a period of caution are willing to spend a little more money on their holidays,” Durnik said.
Martin Durnik explained the popularity of city destinations in that shopping is once again a reason to travel, with Ticket noting that popular “Swedish” destinations such as London are also back in fashion, once again thanks to strength of the krona.
“This is not the only the reason, but it is a strong contributory factor.”