• Sweden's news in English

Saab Automobile hires Aussie blogger who 'saved' the company

David Landes · 16 Mar 2011, 07:52

Published: 16 Mar 2011 07:52 GMT+01:00

Facebook Twitter Google+ reddit

On Tuesday, Saab Automobile announced it was adding Australian Saab-enthusiast Steven Wade to the company's global social media marketing team.

For the last six years, Wade has run the SaabsUnited blog from his home in Melbourne, Australia.

Since its founding, the site gained popularity with Saab enthusiasts around the globe and become known as a source of some of the most detailed and up-to-date information about the company.

When troubles at US carmaker General Motors (GM) threatened to put Saab into bankruptcy, Wade led a campaign to rally fans of the uniquely designed Swedish-made cars to demonstrate that, despite dismal sales figures, there were many people around the world who cared deeply about Saab.

"It is a given that you have played a key role in saving Saab last year by mobilizing tens of thousands of enthusiasts to rally in support of the company," Saab chair Victor Muller wrote to Wade in a letter posted on SaabsUnited.

"You have single handedly proven the importance social media has nowadays in situations like the one Saab went through. You became one of my most powerful allies in those trying times which now are fortunately behind us."

As a part of Saab's global social media marketing team, Wade will now help the company communicate with customers through various social media channels.

"Saab are very appreciative of all the community support they’ve received and they want to build on that relationship and give something back," Wade wrote on his blog.

"It’s a very exciting challenge and one that I can’t wait to sink my teeth into."

In making the transition from Saab blogger to Saab employee, Wade has sold SaabsUnited to a friend and fellow Saab enthusiast, adding that it was hard to give up what he referred to as a "labour of love".

Story continues below…

He also urged readers of the blog to continue supporting Saab and maintain the tight-knit online community which SaabsUnited help build.

"A site like this is nothing without the community that visits it, and gives it a pulse. You’ve come from all corners of the globe and enriched my life with your contributions here," Wade wrote.

Related links:

David Landes (david.landes@thelocal.se)

Facebook Twitter Google+ reddit

Your comments about this article

15:15 March 16, 2011 by SweAbroad
Wonder how that job interview was..

"So what are your qualifications?"

- "I helped to save the company from bankruptcy."

"Great, when can you start?"

18:06 March 16, 2011 by Zala Russe
Looks like he wouldn't give a Castlemaine 4x for any other Swedish car :)
00:30 March 17, 2011 by babarizam
well deserve but why not he ask for director
16:25 March 17, 2011 by millionmileman
This is just what Saab needs. I can personally vouch for Steve Wade because I have been commenting on the best Saab Blog site in the World SaabsUnited.com which ironically is now under the stewardship of Swede,

Tim R. The blog will now be run from Sweden.

The qualifications that Steve posseses cannot be learned at Lund or any other university for that matter. He was instrumental in organizing the "SAVE SAAB" rallies all over the World that commenced on January 5th 2010, in Detroit of which I was one of the many die-hards who stood out in the sub-zero parking lot at GM for hours.

If it was not for Steve and the loyal followers of his blog, Trollhättan would be in a very bleak situation together with the thousands of Swedish suppliers' jobs.

This is why he was picked, because Saab is an organic team of people who now have the independence from GM to be truly creative and full of a vision for the future.
Today's headlines
Gothenburg 'one of Europe's most segregated cities'
An Isis flag in Kirkuk, Iraq. Photo: Uncredited/AP

One in ten school students in Gothenburg's north-eastern suburbs sympathize with religious extremist organizations, according to a survey.

Julian Assange
Sweden won't suspend Assange warrant for funeral
Assange has been in the Ecuadorian embassy in London since 2012. Photo: Alastair Grant/AP

The WikiLeaks founder has requested a temporary suspension of an arrest warrant so he could leave the Ecuadorian embassy in London for the funeral of his mentor.

Swedish football diehard who went viral doesn't get the fuss
Possibly the most dedicated fan in the world. Photo: Patric Söderström/TT

A picture of Gefle IF celebrating with the only fan to make a 1164km round trip to see them has gone viral. The Local spoke to the diehard in question.

'I want to see women priests in the Catholic Church'
Archbishop Antje Jackelén meeting Pope Francis earlier in 2016. Photo: L'Osservatore Romano/AP

'I told the pope last year during a speech it is time to no longer speak for women about women, but to speak with women,' Sweden's Archbishop says.

Sweden one of world's easiest places to do business: report
A meeting at a Stockholm office. Photo: Simon Paulin/imagebank.sweden.se

It is easier to do business in Sweden now than it was last year, according to a World Bank report.

This Swede has built a procrastinator's dream
Anders Åberg has built a website that allows you to hear what’s going on above the Earth. Photo: Personal & NASA

Ever wondered what's going on in the sky above the earth and in space? Now you can hear for yourself.

Presented by Malmö Tourism
Seven reasons why Malmö is the football capital of Sweden
Players from FC Rosengård, Sweden's most successful women's football team. Photo: Hangsna

It’s official, and anyone who tells you otherwise is wrong.

Fake police car driver seized after confronting real police
File photo of a police car. Photo: Johan Nilsson/TT

Three men in a fake police car were left red-faced after they tried to stop a man in southern Sweden who turned out to be an off-duty officer.

This tiny bird can fly for ten months straight: scientists
The common swift while not in flight. Photo: Madis Veskimeister/Wikimedia

Swedish scientists have found that this bird stays in the air for almost a year without landing.

Why the Pope is visiting Sweden next week
Pope Francis in the Vatican. Photo: AP Photo/Alessandra Tarantino

Pope to nail reconciliation agenda to Lutherans' door in southern Sweden.

Sponsored Article
Top 7 tips to help you learn Swedish
The Local Voices
Antonio, 19, is a Syrian refugee and porn actor hoping to change perceptions of refugees
Sponsored Article
‘Extremism can't be defeated on the battlefield alone’
People-watching: October 26th
Sweden cuts 2016 refugee forecast
Blog updates

6 October

10 useful hjälpverb (The Swedish Teacher) »

"Hej! I think the so-called “hjalpverb” (auxiliary verbs in English) are a good way to get…" READ »


8 July

Editor’s blog, July 8th (The Local Sweden) »

"Hej readers, It has, as always, been a bizarre, serious and hilarious week in Sweden. You…" READ »

Sponsored Article
One expat's strategy for making friends in Stockholm
Is Game of Thrones coming to Sweden?
Sponsored Article
Nordic fashion in focus at Stockholm University
Property of the week: Kungsholmen, Stockholm
Will Swedes soon be looking for fairtrade porn?
The Local Voices
'I simply don’t believe in nationality'
Sponsored Article
Stockholm: creating solutions to global challenges
Why we're convinced Game of Thrones is based on Sweden
Sponsored Article
Last chance to vote absentee in the US elections
People-watching: October 21st-23rd
Fury at plans that 'threaten the IB's survival' in Sweden
Sponsored Article
This is Malmö: Football capital of Sweden
Analysis & Opinion
Are we just going to let half the country die?
Sponsored Article
Where is the Swedish music industry heading?
Angry elk chases Swede up a lamp post
The Local Voices
'Alienation in Sweden feels better: I find myself a stranger among scores of aliens'
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
People-watching: October 20th
Sponsored Article
Swedish for programmers: 'It changed my life'
The Local Voices
A layover at Qatar airport brought this Swedish-Kenyan couple together - now they're heading for marriage
Sponsored Article
Stockholm: creating solutions to global challenges
Swede punches clown that scared his grandmother
Sponsored Article
Why you should 'grab a chair' on Stockholm's tech scene
Fans throw flares and enter pitch in Swedish football riot
Sponsored Article
Where is the Swedish music industry heading?
Could Swedish blood test solve 'Making a Murderer'?
Sponsored Article
One expat's strategy for making friends in Stockholm
Swedish school to build gender neutral changing room
Sponsored Article
Nordic fashion in focus at Stockholm University
People-watching: October 14th-16th
Man in Sweden assaulted by clowns with broken bottle
Nobel Prize 2016: Literature
Watch the man who discovered Bob Dylan react to his Nobel Prize win
Record numbers emigrating from Sweden
People-watching: October 12th
The Local Voices
'Swedish startups should embrace newcomers' talents - there's nothing to fear'
How far right are the Sweden Democrats?
The Local Voices
Syria's White Helmets: The Nobel Peace Prize would have meant a lot, but pulling a child from rubble is the greatest reward
jobs available