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Swedish media firm launches apps for kids

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Swedish media firm launches apps for kids
15:01 CET+01:00
Swedish media giant Bonnier has launched its first Ipad applications aimed at pre-school children and intended for the international market.

"The touchscreen is a revolution. For the first time it is easy for small children's motor skills to operate a computer," said Björn Jeffrey at Bonnier Digital's Brickmark subsidiary.

Jeffrey explained that the firm has dedicated significant research into how children interact with technology and found a niche in the market.

Bonnier Digital's firm Brickmark has launched its first two applications for the Ipad and Iphone, which the firm claims turns the popular products from regular games consoles to fully fledged "digital toys".

Brickmark stated that the launch of Helicopter Taxi and Toca Tea Party are an attempt to address the relative dirth of applications based on how children play.

"It is more often a question of games, rather than play. Adults love this but for children games are simply one way of playing, they also spend a lot of time on creative or fantasy games, for example," Jeffrey said.

Helicopter Taxi uses the built-in camera to help children navigate the helicopter and pick up and drop off passengers. The Toca Tea Party transforms the tablet PC into a table set up for a tea and cakes.

The firm has launched its products to an international market in a bid to give them the best chance of profitability, with key markets such as the US, UK, France and Japan.

Björn Jeffrey said that the firm continues to develop its range under the Toca Boca brand with a third app planned for an April launch and a total of ten before the summer.

Toca Tea Party Trailer

Helicopter Taxi Trailer

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