“I find it serious and in bad taste that a Swedish multinational comes to
Italy to tell Italians what they should think,” Secretary of State for family
policy Carlo Giovanardi said in a television interview.
The Swedish furniture giant’s advertisement shows two men with a shopping
bag, holding hands, and the words: “We are open to all families”.
“I think that many clients of Ikea will not find this pleasant,” said
While Ikea was free to address itself to whom it pleases, the term family
as used in the advertisement “is in direct opposition to our constitution
which says that family is founded on a marriage”, he added.
Gay rights activist Aurelio Mancuso said Giovanardi’s statements were
“dangerous and aggressive and risk fueling the climate of homophobia that
drives violence and insults against gays, lesbians and transsexuals.”
Lawmaker and gay activist Franco Grillini pointed out that: “in the rest of
Europe, they have adopted laws that recognize all forms of family”, while
fellow MP Ignazio Marino mocked Giovanardi for “launching a crusade against an advertisement”.
Italy does not recognize homosexual marriage or civil union, and has no law