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Swedes launch 'condom app' to promote safe sex

Rebecca Martin · 8 Jun 2011, 15:14

Published: 08 Jun 2011 15:14 GMT+02:00

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“In the last 4 years the use of social media and smart phones has surged and we think this approach will work better than putting up posters around town,” Karin Rågsjö of the Institute for Communicable Disease Control (Smittskyddsinstitutet) told The Local.

The effort, which goes under the name “Knull Deluxe” (literally: Fuck deluxe), was launched by the National Council for Coordination of HIV Prevention (Nationella hivrådet) and the Institute for Communicable Disease Control.

Its aim is to get more young people to use condoms by getting them to log on to an interactive website - or use an application for smart phones enabling them to find the nearest place to purchase condoms wherever they are.

According to a new Youth Barometer (Ungdomsbarometern) survey conducted by the council together with the National Board of Health and Welfare (Socialstyrelsen) one in six Swedish youth say that using a condom "work fine in theory but less good in practice".

Especially younger males said they would only use a condom if a partner "insisted".

According to Rågsjö one of the difficulties lies in getting young people to talk about condoms. If the issue is brought up it will become more accepted to address with your partner.

“Fifteen years ago there were very few who would wear a bicycle helmet when they went out for a ride but now it is the norm. It might be a silly simile but the information campaigns worked,” Rågsjö said.

Using social media and smart phones to reach young people was both a matter of keeping costs down and a strategic move to reach the target group, according to Rågsjö.

The application also has a game in which you can test how suited you are to your partner.

But not everyone is convinced. When newspaper Metro asked some young people what they thought the response wasn’t overly positive.

“Those that need condoms know where to get them. They’re so easily accessible anyway that I don’t think it will make that much of a difference,” one said.

Another thought that the whole buying process was what made acquiring condoms a trial.

“Just hand them out for free. It is annoying to have to go buy them, it is so much better if they’re just there,” he said.

Last year’s campaign focussed on behaviour and featured an interactive site called Knullträdet (the Fuck Tree) reminding people that when they have sex with a new partner they also have sex with all of their ex-partners.

Story continues below…

The site also enabled users to chart their sexual history and establish how many people were actually in their sexual tree.

This year the website contains the condom finder, an information film about condoms, as well as handy tips for condom-use, information on the benefits of using condoms and where to go if you suspect you have an STD.

The film, which features people through the ages engaging in sexual conduct, is starting to make a splash in the social media.

“Swedes simply do it with more style,” one tweeted, linking to the clip.

Related links:

Rebecca Martin (rebecca.martin@thelocal.se)

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Your comments about this article

17:41 June 8, 2011 by byke
I went onto the official website with my smart phone to see what it was all about, and even though I have one of the worlds most popular smart phones (iPhone) I was unable to read any of this so called content since the website is in flash ..... Seriously, it makes you wonder the competency of these organisations at times and really question how they receive funding.

I am all up for the promotion of safe sex, but really wonder if this organisation is setup more so for the employment of individuals rather than the relaying of messages.
18:15 June 8, 2011 by TheOriginalBlackMan
A picture says a thousand words....smh.are they promoting homosexuality?.I guess I should not care and I really don't but one must examine his environment so as to know it.

Nevertheless,I have a friend who works in "vårdcentral" (hospital) and she tells me that there is high number of "ethnic" Swedes, both men and women, who have contracted all sorts of veneral diseases and specifically the HIV virus. She tells me the numbers are convenientaly lowered by enforcing the privacy act. Det är sekretessbelagt friare.

So people, wear a condom or have sex within a monogamous relationship
18:30 June 8, 2011 by Swedesmith
Perhaps Anthony Weiner can be a spokesperson as he (should) be out of a job soon.
19:31 June 8, 2011 by Stickeroo
Ya, cuz once you pick up a girl from the bar that's DTF the first thing ur gonna do is check your iPhone app to go buy a condom (which in Stockholm at 5am is nowhere) and THEN go back to the house to hump.....riiiggghhhttt!!! I'm gonna go out on a limb and say that if someone doesn't know where to buy condoms they are probably retarded or less than 10 years old. They should maybe focus more on getting people to carry one with them instead?!?!
19:58 June 8, 2011 by SexEdDaily
Although I believe this new approach to encouraging safe sex is a step in the right direction, I am not convinced that young people are not practicing safe sex because they do not know where to purchase condoms. Don't get me wrong, I am very excited about these new apps because they encourage communication about practicing safe sex and condom use. However, I would love to see more research done on why young people are not purchasing condoms. - www.sexeddaily.com
21:14 June 8, 2011 by dizzymoe33
What ever works and gets the guys and girls both using protection when they are having sex.
22:51 June 8, 2011 by update-2011
Here is a smart suggestion:have HIV or what soever test/together) before having sex and if possible avoid doing it before committment with your partner
00:44 June 9, 2011 by matona1
best advice if u dont have condom then use plastict nylon ,it will work
11:00 June 9, 2011 by muscle
yeah right, what about the fact that the shops close at 9 p.m.!!! you hang out on friday or saturday night, finally find a mate...oh wait you have to check your smart phone for condoms...

and what does the app says?

"Sorry kid you should have done it in day light!!!"
12:52 June 12, 2011 by Raiha
WHAT is with the photo???

Man love over a bike, while the lady pops champagne, and a black man from the future?!
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