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Swedish projectile vomiting TV ad cited for being ‘distasteful’

A television commercial for a Swedish travel website featuring a graphic depiction of its "sickeningly low prices" tagline has drawn scorn from the Sweden's advertising watchdog.

Swedish projectile vomiting TV ad cited for being 'distasteful'

Price comparison website Flygresor.se chose to market themselves through a television commercial in which a man vomits on his friend after the two discuss how much they paid for their plane tickets.

Nearly two dozen offended viewers reported the ad to the Swedish Advertising Ombudsman (Reklamombudsmannen, RO), which ruled that the ad was indeed offensive.

In its ruling, the agency cites complaints that having to watch a person vomiting without being forewarned made viewers nauseous and made them lose their appetite.

Ultimately, the agency agreed with the complainants, ruling the commercial to be offensive and describing it as “distasteful and clearly inappropriate”.

“It’s clear that the purpose of this film was to make a connection between being sick and vomiting, and sickeningly cheap flights. It’s also clear to us that this connection is meant to be humorous,” wrote RO’s opinion board in their decision.

“The opinion board finds, however, that the humorous approach in the film is negated by the content of the film.”

Tempel, the advertising agency responsible for the film, did not understand RO’s decision to deem the commercial offensive.

“No, why would it be? This is something you see all the time,” said Anders Tempelman from Tempel to newspaper Dagens Media.

Flygresor.se chose not to comment on the matter.

See the commercial here:

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OFFBEAT

Swedish police remove sculpture mistaken for suicide victim

Police on the island of Gotland removed a public sculpture from the Galgberget nature reserve near Visby on the grounds that it is just too creepy.

Swedish police remove sculpture mistaken for suicide victim
The gallows at Galgeberget. Photo: Artifex/WikiCommons
According to local news site Hela Gotland, someone was out for a stroll on Galgeberget (the Gallows Hill) on Wednesday when they saw what they thought was a body hanging after a suicide. Local police were contacted but when they went to investigate they instead found a sculpture by artist Jessica Lundeberg. 
 
The artwork, entitled ‘The Watcher in the Woods’, is a partially transparent plate sculpture that looks like a spooky little girl. 
 
 
Despite discovering that the suspected suicide victim was actually artwork, police determined that Lundeberg’s piece could scare others and thus took the sculpture down. 
 
“It was decided that if it were to remain, more people would likely be frightened in the same way,” Gotland police spokesman Ayman Aboulaich told Radio P4 Gotland. 
 
Lundeberg told Hela Gotland that the sculpture has been at Galgeberget since a public art project last summer and that this was the first time it had caused any concern. She said ‘The Watcher in the Woods’ was the only piece that was allowed to remain after the end of the project. But now it is there no more. 
 
 
Lundeberg has taken the sculpture back to her studio. While she hopes it will eventually return to Galgeberget, the artist told Hela Gotland it seems unlikely.  
 
She said that the sculpture was damaged by police. 
 
“It was ragged, dismantled and broken. I was horrified when I saw it,” she said. 
 
Police have reportedly promised to pay any necessary repair costs.
 
Although the person who reported the sculpture to the police has not spoken with the media, their jump to conclusions could perhaps be attributed to the nature reserve’s macabre history. Galgeberget is still home to gallows that were used to hang criminals for centuries. The last execution to be held at the site was in 1845, according to Hela Gotland
 
 
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