Reinfeldt to visit scout camp

Fredrik Reinfeldt will address a scout meeting in Kristianstad on Saturday along with his Finnish and Danish counterparts as a mark of solidarity in the wake of the atrocities in Utøya and Oslo last month.

Reinfeldt to visit scout camp

The Swedish prime minister is one of many high profile figures set to visit the World Scout Jamboree, one of the largest gatherings of its kind, outside Kristianstad where he is expected underline the value of the engagement of young people in society, and specifically in Scandinavia.

Reinfeldt will be joined by the Danish leader Lars Lökke Rasmussen and Finland’s prime minister Jyrki Katainen, both of whom have taken part in an open debate during the week in the Swedish daily broadsheet Dagens Nyheter. The main crux of the debate is the Nordic model of society and how it is the main instrument in the fight to preserve democracy under the threat of, extremism and violence.

The Swedish king and queen visited the scout camp this week, along with social Democrat leader Håkan Juholt. The jamboree attracts over 40,000 people, making it the ideal platform for people to express their opinions according to the ministers.

In the joint article, which is also published in Politiken and Helsingin Sanomat, they write, “Meetings like these with people from different backgrounds and ways of life are the best way to affirm tolerance and openness.”

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Women footballers defend ‘Baywatch’ video

Players from a Swedish women's football team who starred in a Baywatch homage video have defended the YouTube clip explaining that "sex sells". However, the popular clip has nevertheless been taken down.

Women footballers defend 'Baywatch' video

“We have to do these kinds of things to reach out,” said team goalkeeper Hedvig Lindahl, who was unable to feature in the video due to an injury, to the Expressen newspaper.

The video, which was posted earlier in the week, featured a scene-by-scene homage to the opening clip of popular US TV drama Baywatch, complete with the footballers in red bikinis running in slow motion along a beach.

Lindahl explained that the video was made “to get a lot of hits on YouTube to spread women’s football” however admitted that it was unfortunate that “sex appeal” was needed as a catalyst.

“It’s not the first video KDFF has done, there are several versions. But what’s interesting is that this one has got so many views. It’s because sex sells, and it’s really terrible that this is how it is,” she said.

“It’s not the first film that’s been taken down. For us to share our message we need to do these kinds of things. but we don’t have the money for marketing, so what can we do?” she asked.

The coach of the team, Mikael Forsberg defended the video’s content.

“It’s not the management but the girls who made the film. It doesn’t cross the line. It’s no different to the sports ads with Ronaldo and Beckham,” he told the paper.

“Strangely, when it comes to girls’ soccer it doesn’t work the same way as it does with the guys.”

It remains unclear exactly why the video was removed from YouTube.

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