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VIRAL

YouTube talking twins celebs to pitch Swedish broadband service

A viral clip of babies in conversation is Com Hem’s latest YouTube-inspired commercial, which premieres on television on Wednesday as the start of their autumn campaign.

YouTube talking twins celebs to pitch Swedish broadband service

The wildly popular clip of two babies engaged in lively conversation has over 30 million views on YouTube and has now been customized with subtitles to promote the newest broadband service Broadband 200 from telecom company Com Hem.

“With the help of the subtitles, we understand that the fiery debate is one twin trying to convince the other that ComHem can deliver broadband as fast as 200Mbit per second to over one million Swedish households,” said Annika Wink of Com Hem Marketing in a statement.

The video has also been edited to feature regular Com Hem commercial advocates Judith & Judith, who are shown perpetuating the babies’ dialogue.

In a second commercial for Broadband 200, Com Hem has chosen to mimic the YouTube phenomenon of talking through odd, restrictive circumstances.

The video shows Judith as she tries to tell customers about the new campaign with a wind-blower directed at her face, which gets increasingly stronger, doubling as an illustration of the increased speed of their broadband.

“The concept of basing commercials on funny YouTube phenomena is favourable from several perspectives. Firstly, it is relevant that we are dealing with material from the Internet world as it is this world Com Hem’s services provide access to,” said Wink.

“Firstly, an important part of our target audience is well-informed about a lot of things happening on the Internet. They’ll recognize what the video is based on directly and think it’s funny.”

“The films and the phenomena they are based on are also funny in themselves, you should be able to laugh and understand them even if you’ve never even been close to going on YouTube. Our advertising should feel popular and widespread, but also relevant and clever.”

Behind the campaign are Com Hem’s advertising agency King in collaboration with production company Tractor, who have released the videos on YouTube but will begin running them on television from Wednesday August 17.

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AFGHANISTAN

Swedish student to face trial after anti-deportation protest that stopped flight

The Swedish student who livestreamed her onboard protest against the deportation of an Afghan asylum seeker will go on trial on Monday.

Swedish student to face trial after anti-deportation protest that stopped flight
Elin Ersson. File photo: Björn Larsson Rosvall/TT

Elin Ersson will appear at Gothenburg District Court, charged with violating Sweden’s Aviation Act.

Ersson protested in July last year against the Swedish government's policy of deporting some rejected asylum seekers to Afghanistan by boarding an Istanbul-bound flight that carried an Afghan man who was to be returned home after being denied asylum.

With a ticket for the flight that was purchased by the activist group 'Sittstrejken i Göteborg', the activist boarded the aircraft and then refused to sit down until the Afghan man was let off. Flights are not allowed to take off until all passengers are safely in their seats.

Ersson livestreamed her protest on Facebook, where it was viewed over five million times.

Eventually, Ersson was told that the man would be let off the plane and she was also removed by airport security.

According to the prosecutor in the trial, which will take place Monday, Ersson acknowledges her actions in the incident but said her objections were based on her morals and argues that she did not act illegally as the plane was not in the air at the time of her protest.

“I believe that she is guilty of a crime which I can prove and which she will not admit. The court will therefore determine this,” prosecutor James von Reis told TT when charges were brought against the student.

In an interview with the news agency in July last year, Ersson was asked how she sees the view that her actions can be considered criminal.

“The key issue for me is that the man who was to be deported is human and deserves to live. In Sweden we do not have the death penalty, but deportation to a country which is at war can mean death,” she said.

The trial is expected to be completed within one day and Ersson’s defence has sent supplementary evidence to the court.

That consists of a legal statement by Dennis Martinsson, a lawyer in criminal law at Stockholm University. In the 13-page statement, Martinsson argues that the Aviation Act is phrased in a way which makes it questionable whether it is applicable to what Ersson did.

According to the legal expert, the relevant paragraph only applies to requests made by the aircraft’s commanding officer. Investigation of the incident found that Ersson was instructed to take her seat by “cabin crew on board”.

Further, the law states that criminal liability applies to passengers who do not comply with instructions “during a flight”, a description which Martinsson argues cannot be applied to an aircraft on the ground waiting to depart.

There is no precedent in interpretation of the law, he also writes according to TT’s summary.

The extent to which those arguments will affect the outcome of Monday’s case remains to be seen.

The penalty for violation of the Aviation Act is a fine or imprisonment for a maximum of six months.

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