SHARE
COPY LINK

INTERNET

The Local launches France’s news in English

The Local, a leading source of English-language news in Sweden, Germany, and Switzerland, announced on Monday it has now established a news website in France.

The Local launches France's news in English

“The Local has identified France as a key market – the heart of Europe is a natural next step after Germany,” Paul O’Mahony, editor of thelocal.fr, told The Local.

Since its successful 2008 expansion to Germany, The Local has been focused on bringing its brand of local, online English-language news to other countries.

“It has been the plan from the start, when [CEO] Paul Rapacioli and [managing editor] James Savage set up The Local in Sweden seven years ago, to cover news from other countries in Europe,” said O’Mahony.

According to Savage, The Local targeted France for the company’s current round of expansion in part because the country isn’t well-served by the English language news media.

“We also always had France as a target for our next step because it’s not just politically but culturally so important in Europe and it’s a focus of so much interest and attention,” he added.

At first, The Local’s French edition will feature a somewhat scaled-down version of the offerings currently available on the more fully-developed Swedish and German sites.

However, the focus on news that matters to foreign professionals and expats that has been the hallmark of Sweden’s other sites will remain the same.

“People will be able to go onto the French site and feel that it is very much, The Local,” said Savage.

“The main point is that it’s going to have the same ethos and the same focus on news and practical information for foreigners.”

And with time, the content available on The Local’s French edition is certain to expand, according to Savage.

“Over the course of the next year the amount of material we’re producing will increase, in line with an increase in readership,” he said.

With the launch of its French site, The Local is getting closer to its goal of reaching English-speaking foreign professionals across Europe.

“The plan was always to expand and set up sites across Europe, with companies such as Almi Invest helping to make that possible,” O’Mahony explained, referring to a group of seven Swedish regional venture capital funds that helped support The Local’s current round of expansion.

According to O’Mahony, The Local is preparing to roll out to more European countries in the “next weeks and months”.

“We will have several more by the end of this year,” he said.

“Norway and Belgium are next.”

The Local was founded in 2004 by Rapacioli and fellow Brit James Savage and is based in Stockholm. The company is owned by the founders, Sjätte AP-fonden, IQube, Almi Invest, and a number of private investors.

Member comments

Log in here to leave a comment.
Become a Member to leave a comment.
Paywall free

THE LOCAL

What The Local’s new design means for you

You may have noticed that The Local looks quite different today. Here’s how our new design makes it easier to get around the site.

What The Local’s new design means for you

After several years with the same design we decided last year that it was high time to give the site a makeover. For one thing we wanted it to look nicer, but most importantly the new design is aimed at making it quicker and easier for you to find what you need without hassle.

You will notice, for example, that the site has a new menu bar that will direct you to the most popular categories. The example below is taken from our France edition but you will find variations on the same menu items on all our country sites. 

You won’t be surprised to learn that we are hoping to retire the Covid-19 category as soon as possible. 

On the desktop version of the site, if you hover your mouse over a category title you will find some of the most important related topics. 

If you click on one of the main categories in the menu bar you will find links to what are currently the most popular related topics. 

On the homepage, each article’s main topic will be displayed above the headline so you can quickly click or tap your way to more articles on that subject. 

You will also find more topics at the bottom of every page that will take you to related articles. 

One significant change is the introduction of a feature that will automatically load up a new article for you once you have got to bottom of the page.

Similarly, articles (like this one) that are not affected by the paywall will show an unlocked padlock. 

If you want to search for a particular topic the search tool is prominently displayed at the top left of the desktop and mobile sites. On desktop it’s just under the dropdown menu you can use to switch editions. 

As a members of The Local you will be able to quickly access your account details and update your newsletter preferences using the buttons in the top right. 

If you are not yet a member you can cast your eyes to the top of the site to see offers that are such good value you will wonder what you’re waiting for. Now really is as good a time as any to join. 

READ ALSO: How The Local’s members are helping us get better

We have also worked hard on significantly speeding up the site, which we hope will make your visits to The Local more enjoyable. 

You are sure to notice plenty of other changes as you get familiar with the new design. But one thing that hasn’t changed is our commitment to producing independent journalism that leans heavily on dialogue with our readers. 

With this in mind, we would love to hear from you if you have any feedback on the new design or suggestions for improvements. You can drop us a line at [email protected] or, if you are a member, you will as always be able to let us know what you think in the comments below the article. 

Thanks for reading, and we hope you like the new look! 

SHOW COMMENTS