‘Leffe the moose man’ promises elk intimacy

Sweden’s wildlife can be hard to find at the best of times, but luckily, if it's an elk you want to see, a safari park near Stockholm promises to get you so close you might even get a smooch, Oliver Gee discovers.

'Leffe the moose man' promises elk intimacy

Gårdsjö Älgpark lies just outside Heby, 100km north-west of Stockholm and the 16 hectare slice of Swedish wilderness plays host to a growing family of elk and thus feels able to offer visitors an elk guarantee.

The park is the brainchild of Leif Lindh, or self-styled "Leffe the Moose Man", and is the result of his devotion to raising the elk in their natural habitat, albeit an accessible and public-friendly version.

He takes great pride in the fact that these "Kings of the Forest" not only trust and follow him, but are comfortable enough to eat from his hand, be petted by visitors, and even bathe with him in a nearby lake if the weather is right.

“As far as I know I’m the only person in the world who swims with elks,” Lindh says with a grin, although when The Local dropped by, the water is a little too cold to see him in action.

While the business is now booming, with 130,000 visitors finding their way to Gårdsjö in 2010, the novel approach to accessible wildlife management wasn't an immediate success.

“People thought I was crazy when I told them about my dream to start an elk safari. My friends, my family – they all said I was mad," he explains.

When no-one turned up on the opening day in 2007, "Leffe" began to wonder whether the doubters were right.

“I was strong willed and a little stubborn. And I love these majestic creatures. I was sure people from around the world would enjoy seeing them as close-up as I do. Luckily they did.”

On the safari itself, Lindh drives a tractor with tailor-made trailer loads of camera-ready tourists attached, and provides a rather eccentric running commentary.

We are driven out into the fields, and soon come to a stop when a shout from the crowd turns everyone's attention toward an elk-shaped figure looming among the birch trees.

Gunde, the alpha male, emerges from the forest on the crest of a hill, seemingly posing for the cameras while surveying our group.

He has the enormous, fur-covered antlers of a four-year old, used to assert his impressive dominance among his family and the spectators alike.

Lindh coaxes him down towards the crowd with soothing words and a bucket of pellets, and slowly leads him all the way around the group, stopping regularly for photos and petting.

Indeed, during the safari, the entire group of elk fans has ample opportunity to touch and pet the animals, which remain calm in the presence of the visitors.

“It’s quite alright to touch their horns too,” offers Lindh.

“Try it – you can feel the blood pulsing through. Just like warm kiwi fruits, no?”

Gradually, more and more inquisitive elks emerge from the forest, drawn by the gentle calls of Leffe – the pied piper of this secluded elk kingdom.

The crowd delights in the latest additions to the 14 strong family, twins Lady and Luffsen (Lady and The Tramp) who are only 7 weeks old.

Lindh runs tours three times a day, Tuesday to Sunday, giving eager elk fans information in a quickfire, humour-filled round in both Swedish and English.

He even claims to be teaching the elk English so they can respond to the wide variety of visitors they receive from around the world.

Last year alone, people from 120 different countries made the trip to Heby to see the moose man at work and somewhat ironically, Lindh believes his ever-growing guest book may be due to Sweden's decreasing elk population.

“There are only 250,000 in Sweden right now, and only 10-12 countries in the world have them in the wild. Some people go to Africa to see elephants, some come to Europe to see elk. I’ve just made that easier to achieve,” he says.

Lindh's relationship with these usually wary and unpredictable creatures has been honed by employing a rather unorthodox up close and personal approach.

“I come out into the woods and sleep between the calves and their mother for the first few days of their lives. They get used to my voice, my smell," he explains.

"Over the next three weeks, we spend 15 hours a day with them. At the end of it, when I leave the woods, even my own wife doesn't recognise me – but at least the elks do!”

As "Leffe" Lindh puckers up and plants a kiss on Holge, the mother elk, it might be a safe bet to assume that no man has such a close understanding of these majestic beasts.

“She even kisses better than my wife,” he jokes. “Nobody tell her, though!”

Check out The Local's elk intimacy gallery here.

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Sweden launches bid to become world’s top tourism destination by 2030

Forget the pyramids, the canals of Venice or the Eiffel Tower – the Swedish government has presented a plan to make Sweden the world's most attractive tourism destination by 2030 – but it's not yet clear how.

Sweden launches bid to become world's top tourism destination by 2030
Many tourists are attracted to Sweden because of its nature. Photo: Fredrik Sandberg/TT

In a press conference on Monday, Sweden’s Minister for Business, Industry and Innovation Ibrahim Baylan outlined the new strategy, which aims to make Sweden “the world’s most sustainable and attractive tourism destination built on innovation” by 2030.

Baylan referred to Sweden as a country which “is usually ranked as one of the world’s most innovative countries”, which he argued can “create value for the tourism industry”.

According to Baylan, the strategy builds on “sustainability’s three dimensions – it has to be environmentally, socially and economically sustainable”. The strategy will also “tie into the UN’s Sustainable Development Goals for 2030”, he said.

Topics covered by the new tourism strategy include the climate impact of tourism, equality and inclusion in the tourism industry and the importance of preserving shared resources such as national parks and sustainable nature tourism such as fishing and hunting.

The press release highlights the importance of natural tourism, explaining that the pandemic has led to people visiting natural and cultural environments “to a greater extent than before”, increasing wear and tear to natural areas.

DISCOVER SWEDEN: The Local’s guide to Sweden’s top destinations and hidden gems

Tourism is an important industry for Sweden, providing employment in both urban and rural areas, as well as generating wealth – before the coronavirus pandemic, the tourism industry represented on average 2.7 percent of Sweden’s GDP per year. The tourism industry also employs a high amount of people from foreign backgrounds – making up over a third (34 percent) of all employees in the industry.

During the pandemic, overnight stays declined in almost every Swedish municipality, with the biggest declines seen in Sweden’s larger cities and border municipalitites.

The government’s plans also include a focus on jobs and skill development, so that workers have the right qualifications for the industry – this reflects issues currently faced by the restaurant and hotel industry in finding skilled workers in the wake of the pandemic. 

There are currently no details as to how the government will achieve this strategy, or indeed how it will measure success. But Sweden is aiming high if it wants to be the world’s most attractive tourist destination by 2030. In 2019, it was ranked the 54th top tourist destination in the world by the UN World Tourism Organisation.