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GOOGLE

Google adds Swedish timetable service

Google Sweden has announced the launch of its Google Transit service in the country, offering a nationwide timetable service integrated into its Google Maps navigation tool.

Google adds Swedish timetable service
Screenshot: Google Sweden

“Google Transit is a feature of Google Maps to help you plan your trip on public transport, on buses, subways, trams, light rail and trains,” the firm explained in a statement on Wednesday.

The service has been launched in cooperation with Samtrafiken, which maintains timetables and public transport information across Sweden.

Google Transit will enable users to select a public transport option as an alternative to a road description in order to map their routes from A to B.

The Google Transit tool was first launched in 2005 and has been launched in Sweden in response to the fact that many Swedes make use of Google Maps to plan their journeys.

The firm however faces stiff competition from eniro.se and hitta.se among others and the move is naturally also an attempt to increase market share, traffic and thus advertising revenues.

Google however underlined its environmental credentials in its statement and furthermore explained that there is a more altruistic motivation to the launch of the service in Sweden.

“Transit is a green initiative for Sweden and we hope that many Swedes, and of course tourists, will now choose public transport when the opportunity is given.”

Google Transit is available to users of a broad range of mobile devices, including Android and its webpage is adapted for use on the iPhone.

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IKEA

Google ranked top spot for Swedish students

Swedish students find American multinational Google to be the most attractive potential employers, with Swedish furniture giant Ikea taking second place, a new survey has revealed.

Google ranked top spot for Swedish students

The Universum Swedish Student Survey (FöretagsBarometern) reported that Swedes prefer Google when it comes to getting a job after completing university, following a survey of over 20,000 Swedish students.

Ikea finished second in the report, with another Swedish company, clothing giant H&M, coming in fourth. The top ten was dominated by Swedish companies, with banks Swedbank, Handelsbanken and SEB making appearances, as well as music streaming service Spotify.

Ikea was the highest ranked Swedish company on a global scale for business students at 24th overall. Google was ranked first overall.

When it came to Sweden’s IT students, Google topped the list again, followed by Microsoft and Spotify. Law students preferred the Swedish Foreign Ministry (Utrikesdepartementet – UD) and Masters of Science Engineering picked Google, followed by ABB and Vattenfall.

Swedish student’s ten most attractive employers for business students

1. Google

2. IKEA

3. Ernst & Young

4. H&M

5. PwC

6. Handelsbanken

7. Swedbank

8. SEB

9. Spotify

10. KPMG

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