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LinkedIn launches Swedish language site

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LinkedIn launches Swedish language site
15:43 CET+01:00
Professional networking site LinkedIn on Wednesday launched a Swedish language version of their site in a bid to increase member activity in Sweden and further develop member services.

"Sweden – in common with the Nordic region in general – already accounts for some of the most active and engaged LinkedIn members in Europe,” Managing Director for LinkedIn EMA, Ariel Eckstein, said in a statement.

The networking site was officially launched in 2003 and currently has 135,000,000 registered users worldwide, a number that is increasing by two every second.

In Sweden, the number of members totals some 800,000, according to the company.

"The availability of LinkedIn in Swedish makes it easier than ever for Swedish professionals to tap into the world's largest business network and get access to local and international knowledge and expertise," Eckstein said.

Despite the current financial climate, Eckstein said that he has every confidence in continued growth for Linked In in Sweden and Europe.

”We're not worried about the financial crisis. Our operation continues to expand. The reason is that LinkedIn focusses on developing its product in the best interest of the members. Of course these are aware of the need for a professional network to further their careers,” Eckstein said to Swedish trade paper Resumé.

The fact that the two prominent Swedish networking sites Playahead and Lunarstorm both have bit the dust in the last few years does not concern Eckstein.

”LinkedIn is not focussing on entertainment but on contact and establishing career opportunities for professional people,” Eckstein told the paper.

”The new launch in Sweden will mean an increased number of users in the region as many prefer their profile to be displayed in their mother tongue. It will also lead to an increased activity among existing users,” Eckstein told Resumé.

Wednesday's announcement follows the opening of LinkedIn's first Nordic office in Sweden in June of this year.

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